The best kind of storytelling operates on a deep, emotional level. Human beings are hard-wired to respond to stories because they engage our imaginations, create suspense, make us care about characters we can relate to, and touch on universal experiences — love and loss, triumphs and defeats, personal transformations and tragedies. A...
When we think about what happens in a disaster, it’s not hard to picture the massive devastation brought on by a hurricane, tornado or wildfire. We’ve all seen the images on television. But disasters don’t just cause physical damage. They inevitably lead to a second set of issues — the emotional...
The timing was uncanny. Fifteen years after Hurricane Katrina slammed into New Orleans — nearly to the day — Hurricane Laura made landfall this past week in Louisiana with a ferocity that eerily echoed the 2005 disaster. Fortunately, despite coming in as a Category 4 behemoth, Laura didn’t wreak nearly the same...
The nonprofit sector in America is dominated by a handful of huge organizations with names like the Salvation Army and the United Way, while many, many more local, community-based outfits make up the long tail. In fact, the vast majority of nonprofits (66.3%) are grassroots organizations with annual budgets of less...
The annual ritual of heading back to school can be a little nerve wracking for parents and kids alike as they juggle new schedules, classes and teachers. But with the COVID-19 pandemic still raging across the country, Americans have good reason to be especially nervous about the new school year. As many...
The Good360 Disaster Recovery Council (GDRC) launched in the fall of 2017, during what would become one of the most active Atlantic hurricane seasons on record. The timing proved prescient. In the aftermath of the historic devastation wrought by Hurricanes Harvey, Irma and Maria, many companies and nonprofit organizations felt the...
With an unprecedented global pandemic, a massive movement against racial injustice, and widespread civil unrest happening all at once, companies big and small are facing enormous pressure right now to come up with an appropriate response. These far-reaching current events have led many companies to rethink their philanthropic and corporate social...
The COVID-19 pandemic is forcing companies and nonprofit organizations to rethink how they approach disaster recovery and resilient response, while inspiring innovative and creative solutions to tackle a global health crisis on an unprecedented scale. In the face of an invisible enemy that threatens everyone on the planet, partnerships and collaboration...
Each year, Good360 serves tens of thousands of nonprofit organizations around the country. We enhance their missions by giving them access to product donations that allow them to run their programs more efficiently and affordably. We do this at scale, often delivering donations by the semi-truckload. In 2019 alone, we distributed...
Launched in the aftermath of Hurricane Maria in 2017, the Resilient Response Initiative was created to challenge major corporations to take a more proactive, thoughtful approach to disaster response. The organizers of the joint initiative — a conglomerate of private companies and nonprofit organizations, believed that — believed that a shift...