As every football fan knows, the Super Bowl produces the winner of the Vince Lombardi Trophy each year. It also produces official NFL apparel that is truly one-of-kind—championship t-shirts, hats and hoodies emblazoned with the logo of the losing team. Just minutes after the final clock ticks down, you’ll see the...
If you’re in the nonprofit sector, you’re likely thinking through your growth and fundraising strategies for the new year. With so many tools, tips, and techniques out there, we have hand-selected a few trends we think you should act on to help you stand out this year and beyond. Keep your...
Good360’s 2022 Impact In the startup world, a “unicorn” is a company that manages to make itself worth a billion dollars. A “double unicorn” is deemed to be worth $2 billion. In a sense, Good360 has reached double unicorn status, even though our work is in the nonprofit sector. In 2022, we...
It’s expensive to be poor in America. For those living in or on the edge of poverty, daily life is a constant struggle. Ironically, living an extremely low-income existence can lead to higher-than-normal costs as well. Take grocery shopping. Because serving low-income neighborhoods can be unprofitable for large chains, residents in these...
Every nonprofit needs to tell impact stories, but not every nonprofit is telling a story that is making an impact on their donations and advocacy. When effectively done, impact stories create an emotional connection with the reader (or viewer), feel genuine and authentic, reinforce why donors should give in the first...
In 2022, the United States experienced 15 billion-dollar weather and climate-related disasters—well above the historical average of seven such events per year. This year’s extreme weather events continues a trend we’ve been seeing since 1980 of more and more billion-dollar natural disasters. Not only are we experiencing an increasing number of disasters...
At Good360, we are big believers in the power of volunteering. But the pandemic complicated volunteering initiatives for many companies and nonprofits, including ours. Now that we have settled into the new normal, these programs are coming back, and volunteering is as important as ever, if not more. In collaboration with our...
As Black Friday kicks off the holiday shopping season, retailers are eagerly anticipating their busiest time of the year. But a lot of sales also means a lot of returns. The National Retail Federation estimates that approximately 16% of all retail sales in the U.S. was returned in 2021, a staggering...
“Generational marketing” seems a bit gimmicky—until you realize how critical it can be to your marketing efforts. If your nonprofit isn’t thinking about your marketing along generational lines, it’s a missed opportunity. Here are some ways to take advantage of the motivations and preferences across these key cohorts: Boomers (ages 58-76, in...
5 Inspiring GivingTuesday Examples to Level Up Your Next Campaign The global day of generosity known as GivingTuesday always falls on the Tuesday after Thanksgiving, appropriately enough. This year, that puts GivingTuesday on November 29th. For those of us in the nonprofit sector, it’s like Christmas, New Year’s and Fourth of July...