GivingTuesday is the Super Bowl of the nonprofit world. In 2022, this global day of giving generated more than $3.1 billion in a 24-hour period in the United States alone. This represents a 15% increase from 2021 and a 25% jump in donations since 2020. With so much attention focused on this...
There’s a technological transformation happening right now that some say will be on par with the arrival of the computer age or the advent of the Internet: It’s the rise of artificial intelligence (AI) tools like ChatGPT that ordinary people can use to automate a vast variety of tasks. AI is...
Summer is a glorious time. But for low-income families in America, it can come with a host of unique challenges. Chief among them is what to do with children when they are out of school, but summer camps and childcare are out of reach. Food insecurity is another big problem for...
Every nonprofit needs to get the word out to attract donations, recruit volunteers, and publicize their programs. But the usual marketing channels just seem to get more and more saturated. Does it feel impossible to rise above the noise? Join the club. That’s why we’ve compiled this list of marketing channels that...
If you’re in the nonprofit sector, you’re likely thinking through your growth and fundraising strategies for the new year. With so many tools, tips, and techniques out there, we have hand-selected a few trends we think you should act on to help you stand out this year and beyond. Keep your...
Every nonprofit needs to tell impact stories, but not every nonprofit is telling a story that is making an impact on their donations and advocacy. When effectively done, impact stories create an emotional connection with the reader (or viewer), feel genuine and authentic, reinforce why donors should give in the first...
“Generational marketing” seems a bit gimmicky—until you realize how critical it can be to your marketing efforts. If your nonprofit isn’t thinking about your marketing along generational lines, it’s a missed opportunity. Here are some ways to take advantage of the motivations and preferences across these key cohorts: Boomers (ages 58-76, in...
5 Inspiring GivingTuesday Examples to Level Up Your Next Campaign The global day of generosity known as GivingTuesday always falls on the Tuesday after Thanksgiving, appropriately enough. This year, that puts GivingTuesday on November 29th. For those of us in the nonprofit sector, it’s like Christmas, New Year’s and Fourth of July...
Writing grants can sometimes feel like a big gamble. It takes a lot of work to put together a good proposal. The competition is fierce, and the chances of getting selected can be slim. This reality is counterbalanced by the fact that there is a lot of funding out there from...
Anyone who works in the nonprofit sector understands the importance of the final quarter of the year. Q4 is when many charitable organizations get a huge chunk of their donations. Consider these key stats: About 30% of annual giving occurs in the month of December Approximately 10% of all giving takes...