With the both the frequency and intensity of natural disasters on the rise around the globe, there’s an urgent need for a more thoughtful approach to the way we respond and help impacted communities recover. Good360 and All Hands & Hearts – Smart Response are joining forces to take the Resilient Response pledge to build stronger communities that can better withstand future disasters.

The pledge reflects these key pillars of thoughtful giving:

• Proactive: We will have plans in place before disaster strikes so we can respond effectively.
• Needs-based: We will find out what a community needs as the key driver of our support, collaborating and learning from others who are also responding.
• Immediate & Long-term: We will address immediate and long-term needs, staying in communities well after the cameras leave.
• Resilience-focused: We will leave communities stronger than before disaster struck, helping them to better withstand future disasters.
• Transparent: We will be transparent about our actions and hold ourselves accountable to deliver on promises.
• Educational: We will educate our associates, colleagues, consumers and the public on how they can better respond to disasters.

Click here to request more information on Resilient Response.

of goods donated during times of disaster end up in landfills or otherwise go to waste

of donations occur within the first two months after a disaster

of all giving is allocated to long-term rebuilding and recovery

CNBC  – Interview with Brian Sullivan on the Resilient Response Initiative

Co-Founder of All Hands and Hearts – Smart Response, Petra Nemcova, and our CEO, Howard Sherman, discussed Resilient Response through smart giving with Brian Sullivan on CNBC. We are asking corporations to think in terms of long-term needs and to join our pledge to rebuild disaster resilient communities. Watch the interview to the left.

Fast Company – What does a more thoughtful disaster response look like?

On September 14, Hurricane Florence made landfall in the Carolinas. Days after, flood waters continue to rise. Thousands of homes–over 4,300 in Bern, North Carolina alone–have sustained damage, and the full effects of the hurricane are not yet known.

But the pattern of response to Florence will be more predictable. Already, corporate donors are pledging commitments to aid affected areas, and fundraisers for organizations like Habitat for Humanity, the American Red Cross, and GlobalGiving are underway.

Read the rest of the article here to learn how Good360 and All Hands & Hearts – Smart Response are contributing to a more thoughtful response in disaster recovery.

CHARITY NAVIGATOR: RESILIENT RESPONSE – A NECESSARY SHIFT IN DISASTER GIVING

This guest post is featured on the Charity Navigator blog, outlining the Resilient Response Initiative, a coalition including two Charity Navigator 4-star charities, and provides tips for how other nonprofit organizations can embrace the pledge and join the coalition.

Read the full blog post here.