Make a PLEDGE to a more resilient response to natural disasters

Join more than 35 companies and organizations that have taken the pledge

The Impact of COVID-19

In the wake of the global COVID-19 pandemic, response to natural disasters will look different in 2020. Response systems will likely be strained, additional shelters may be required to uphold social distancing requirements, and additional products may be needed to support those impacted or displaced.

Good360 is working closely with its corporate and nonprofit partners to respond to communities’ needs on an ongoing basis as the COVID-19 crisis unfolds. At the same time, we are also preparing for this year’s Atlantic hurricane season by strategically pre-positioning needed goods for timely and effective response.

The Resilient Response pledge and its pillars are more relevant than ever.

Learn more about Good360’s COVID-19 response by clicking below.

What is Resilient Response?


With the both the frequency and intensity of natural disasters on the rise around the globe, there’s an urgent need for a more thoughtful approach to the way we respond and help impacted communities recover. Good360, All Hands & Hearts, and OneStar Foundation are joining forces to build stronger communities that can better withstand future disasters.

The Resilient Response pledge reflects these key pillars of thoughtful giving:

  • Proactive: We will have plans in place before disaster strikes so we can respond effectively.
  • Needs-based: We will find out what a community needs as the key driver of our support, collaborating and learning from others who are also responding.
  • Immediate & Long-term: We will address immediate and long-term needs, staying in communities well after the cameras leave.
  • Resilience-focused: We will leave communities stronger than before disaster struck, helping them to better withstand future disasters.
  • Transparent: We will be transparent about our actions and hold ourselves accountable to deliver on promises.
  • Educational: We will educate our associates, colleagues, consumers and the public on how they can better respond to disasters.

Click here to request more information on Resilient Response.


The Challenge


of goods donated during times of disaster end up in landfills or otherwise go to waste


of donations occur within the first two months after a disaster


of all giving is allocated to long-term rebuilding and recovery

Our Corporate Partners

JOIN companies and individuals around the world who are dedicated to thoughtful and purposeful post-disaster giving!

Why Pledge?

When you join us and the esteemed companies
above in committing to thoughtful and purposeful
post-disaster giving, you are also:

  • Aligning with a highly visible Clinton Global
    Initiative (CGI) Commitment to Action, helping
    galvanize support across multiple sectors
  • Embracing and embodying best practices in
    all phases of disaster-giving and recovery
  • Demonstrating your commitment to employees,
    customer, partners and the public
  • Positioning your company as a thought leader
    in purposeful disaster-giving


The Resilient Response Checklist

In our disaster response and recovery planning, my organization:

  • is proactive and plans before disaster strikes.
  • delivers what a community actually needs, not just
    what we are able to give.
  • supports recovering communities for the long-term.
  • is focused on resilience – building stronger
    communities better able to withstand future disasters.
  • demonstrates transparency and accountability.
  • upholds and shares best practices of thoughtful
    giving during disasters.

Want to Learn More?

To request more information on Resilient Response email Jim Alvey, Good360 Senior Director of Partnerships, Disaster Recovery.

Resilient Response Initiative in the Press

Good360 Marks One Year Since the Founding of Resilient Response, Shows Significant Progress in Disaster Giving

Good360, in collaboration with All Hands and Hearts, and the newest partner of the joint initiative, OneStar Foundation, mark the one-year anniversary of Resilient Response.  Formed at the first anniversary of Hurricane Maria last year, Resilient Response was created to challenge major corporations to implement more thoughtful giving practices in the wake of natural disasters.


CNBC  – Interview with Brian Sullivan on the Resilient Response Initiative

Co-Founder of All Hands and Hearts – Smart Response, Petra Nemcova, and our CEO, Howard Sherman, discussed Resilient Response through smart giving with Brian Sullivan on CNBC. We are asking corporations to think in terms of long-term needs and to join our pledge to rebuild disaster resilient communities. Watch the interview to the left.


Fast Company – What does a more thoughtful disaster response look like?

On September 14, Hurricane Florence made landfall in the Carolinas. Days after, flood waters continue to rise. Thousands of homes–over 4,300 in Bern, North Carolina alone–have sustained damage, and the full effects of the hurricane are not yet known.

But the pattern of response to Florence will be more predictable. Already, corporate donors are pledging commitments to aid affected areas, and fundraisers for organizations like Habitat for Humanity, the American Red Cross, and GlobalGiving are underway.

Read the rest of the article here to learn how Good360 and All Hands & Hearts – Smart Response are contributing to a more thoughtful response in disaster recovery.



This guest post is featured on the Charity Navigator blog, outlining the Resilient Response Initiative, a coalition including two Charity Navigator 4-star charities, and provides tips for how other nonprofit organizations can embrace the pledge and join the coalition.

Read the full blog post here.

“Petra Nemcova, Howard Sherman & Frank Giustra at Movement Makers Summit” September 25, 2018. Movement Makers Summit.

“Petra Nemcova & Joe Gebbia speak about Resilient Response.” September 28, 2018. MSNBC.

“Petra Nemcova & Frank Giustra: Resilient Response: A Necessary Shift in Disaster-Giving.” September 25, 2018. Concordia Annual Summit.

Why is Giving During Times in Disaster Broken?

The generous outpouring of corporate donations after a natural disaster is critical for the recovery of impacted communities. However, this giving is often uninformed and therefore misaligned with actual needs, resulting in significant waste.

To help tackle this challenge, Good360 and All Hands and Hearts – Smart Response are bringing together dedicated corporate partners to take immediate action towards ensuring a more resilient response to any disaster.

We are grateful for our socially responsible corporate partners who collaborate with us every day to tackle these key issues in disaster giving:

  • Historically, up to 60% of unsolicited goods donated during disasters end up in landfills or otherwise go to waste.
  • Further, 70% of all giving happens within the first two months post-disaster, often leaving long-term recovery abandoned.
  • Only approximately 5% of all giving is allocated to long-term rebuilding and recovery.

How You Can Help

This article from Charity Navigator, How to Become a Long-Term Partner in Disaster Recovery, shares some important tips on how to think about giving during disasters and how you can be proactive in understanding how the organizations you support are playing a role in long-term, resilient recovery.

Also, read these articles to learn more about how to best support disaster recovery:


Good360 and All Hands & Hearts Smart Response Help with Rebuilding Baton Rouge

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