Walmart Provides Fresh Start for Families in Need

Good360
07.07.2023 Impact Stories

True Beginnings

True Beginnings is a nonprofit organization that aims to give a fresh start to formerly incarcerated women and their families in and around Las Vegas, Nevada. They help their clients overcome the many challenges that come with reentering society, starting with temporary housing at their Divinity House location. The network of volunteers at True Beginnings supports these women through financial literacy, workforce development, public speaking, political education, and trauma support groups. They also aid in reconnecting family members, navigating court documents, and finding proper healthcare.

Over the past year, True Beginnings has provided numerous essential items to individuals and families in need, largely thanks to generous donations from Walmart through their partnership with Good360. Even after these women get back on their feet and find permanent housing, they often don’t have enough money to furnish their homes or stock up on essential items. Walmart has provided linens, clothing, and personal care products, as well as kitchenware like dishes, cutlery, and small appliances. With this support, the women can focus their budgets on larger costs like rent and utilities.

Perhaps the most memorable impact of Walmart’s donation came at Christmastime when True Beginnings hosted a Winter Wonderland community event for local families. Walmart’s donation of 5,000 holiday lights helped create a magical atmosphere for those in attendance, who were treated to tasty treats, hot chocolate, and pictures with Santa. Additionally, hundreds of toys were distributed to children, along with household items for their parents.

“We know a lot of these families can only afford one or two presents for their kids around the holidays, and often make financial sacrifices to do so,” said Vera Moore, executive director at True Beginnings. “Because of Walmart, everyone here had a magical holiday.”

Thanks to the partnership fostered by Good360, True Beginnings can continue to provide what its name implies – a new start for women who have paid their debt to society and are ready to restart their lives as positive members of their community.

Impact Stories

Good360

Shari Rudolph is Chief Development Officer and Chief Marketing Officer at Good360. She is an accomplished retail, digital commerce hand media executive with a strong track record of building audiences, revenue, and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York, and Silicon Valley. She is also an adjunct professor teaching marketing, advertising, and entrepreneurial studies classes. She earned her MBA from The Anderson Graduate School of Management at UCLA.

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