Toys for Tots teams up with Good360 to Provide 2 Million Toys, Games and Books to Families-in Need During COVID-19 Crisis   - Good360

Toys for Tots teams up with Good360 to Provide 2 Million Toys, Games and Books to Families-in Need During COVID-19 Crisis  

Triangle, VA
– The coronavirus pandemic has shuttered countless businesses, forced families to remain isolated in their homes and has resulted in millions of parents now being unemployed, without income, and in dire need of support.  While Toys for Tots is the nation’s flagship children’s Christmas-time charity, we don’t want to wait until the holiday season to provide support.  In order to provide immediate relief and assistance now, we have partnered with Good360 to help us distribute 2 million toys, games and books to families-in-need.

The Marine Corps Reserve Toys for Tots Program collects and distributes an average of 18 million toys to 7 million less fortunate children each year during the holiday season through a very active and robust distribution network in over 800 local communities in all 50 states.  Outside of the holiday season however, we don’t have a distribution network in place because our Marines are busy training, deploying and answering our nation’s military call.  We do have a large inventory of new toys, games and books donated to us by our generous partners, and normally this inventory would be distributed to children-in-need during the next holiday season.

We have partnered with Good360, the global leader in product philanthropy and purposeful giving to distribute these 2 million toys to families in need through Good360’s network of vetted and approved nonprofit partners.

“In these unprecedented times, we’re deeply concerned about COVID-19 and its devastating impact on the lives of all Americans and want to offer assistance now,” said LtGen Jim Laster, USMC (Ret), President & CEO of the Marine Toys for Tots Foundation.  “We are proud to partner with Good360 who answered the call to help get these toys into the hands of families in need as soon as possible.”

Toys, books and games offer many benefits during this extraordinary time of need.  They will help to combat boredom, relieve anxiety in children, facilitate a return to normalcy, and even contribute to the educational development of our nation’s most precious resource – our children.

“Good360 is proud to join forces with Toys for Tots to bring some joy and support to families with children,” said Matt Connelly, CEO of Good360. “We are seeing a dramatic rise in demand for a wide variety of personal and household items, including toys. We are pleased to be able to leverage our vast nonprofit distribution network to provide a measure of relief to families weathering this crisis.”

The ability of Toys for Tots and Good360 to assist families in need NOW, outside of the holiday season, is made possible by generous partners who donated these two million toys to include: Hasbro, Lego, Disney, Funko, Five Below and Build-A-Bear.

Toys for Tots and Good360 have complementary strengths, and this partnership will generate greater impact.  Together we are more than just the sum of our parts – providing us with an opportunity to “do more good.”

For additional information  or to seek support from this initiative, visit and/or

About Toys for Tots:

Toys for Tots, a 73-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to less fortunate children during each Christmas holiday season.  The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence and a positive memory for a lifetime.  It is such experiences that help children become responsible citizens and caring members of their community.  Last year the Marine Toys for Tots Program fulfilled the holiday hopes and dreams of more than 7 million less fortunate children in over 800 communities nationwide.  Since 1947 over 265 million children have been assisted. The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program.  For more information, visit

About Good360:

Good360’s mission is to transform lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or other challenging life circumstances who, without us, would struggle to find that hope. As the global leader in product philanthropy and purposeful giving, we partner with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need. Good360 has distributed more than $9 billion in donated goods around the world, helping its network of more than 90,000 prequalified nonprofits strengthen communities and improve the lives of millions. Good360 is proud to partner with corporate donors such as Walmart, UPS, CVS Health Foundation, Amazon, Advance Auto Parts, RH, American Eagle Outfitters, Tempur Sealy International, Mattel, Gap, Inc., Levi Strauss & Company, and JPMorganChase. Good360 is a registered 501(c)(3) organization. Learn more at

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.