Back
A message from Cinira Baldi, President & CEO, Good360
Each year, we increasingly hope for a quiet hurricane season. And every year, the data reminds us: hope is not a strategy.
Our official weather partner AccuWeather has released its 2026 Atlantic hurricane season forecast: 11–16 named storms, 3–5 direct U.S. impacts, and serious concern about rapid intensification driven by exceptionally warm Atlantic waters. A huge thank you to Dr. Joel Myers and the AccuWeather team for forecasts that allow organizations like ours to plan proactively.
At Good360, we use data and intelligence like this to do something that rarely makes headlines but saves lives: preposition essential goods.
Long before a storm is named, we’re working with our network of nonprofit partners, corporate donors, and local organizations to move critical supplies closer to the communities most likely to need them — particularly those still recovering from Hurricanes Helene and Milton, the Central Texas floods, and the California wildfires. Back-to-back disasters compound vulnerability. Pre-positioned resources help break that cycle.
And our work extends beyond hurricane season. We preposition for wildfires, floods, and any disaster threatening communities at risk — because the need doesn’t follow a calendar.
Our model is built on a simple truth: disasters are local, and the response should be too. A distributed network of trusted nonprofits already embedded in communities is faster, more efficient, and more cost-effective than waiting for centralized relief to arrive — and it allows us to reach more people when it matters most.
The economics are clear as well. The U.S. Chamber of Commerce estimates every dollar invested in disaster readiness saves $13 in recovery costs. Corporate partnership — donating goods before a storm — doesn’t just reduce costs. It builds the supply chain that saves lives.
If you’re interested in supporting our work to help communities not just survive a disaster but be ready for one, we’d love to hear from you. Explore how your company can become a corporate partner and put goods to work before disaster strikes.
