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Good360 and Amazon Support First Responders Children’s Foundation in Honoring Heroes of Southern California Wildfires

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Good360
02.25.2025 Press Releases

Dodger Stadium Event to Provide Relief and Recognition for First Responders and Their Families

Alexandria, VA – February 24, 2025 – Good360, the global leader in product philanthropy and purposeful giving, is proud to partner with Amazon to support the First Responders Children’s Foundation (FRCF) in honoring the first responders who bravely battled the recent Southern California wildfires. As part of disaster relief and a long-term recovery effort, Good360 and Amazon will provide essential goods to first responder families at the Los Angeles First Responder Family Appreciation Day, taking place on Tuesday, February 25, 2025.

This special event, hosted by FRCF, will recognize the thousands of firefighters, police officers, EMTs, and other first responders who put their lives on the line to protect Southern California communities. Families will enjoy an afternoon of activities, games, food, and music while also receiving much-needed essential supplies, clothing, footwear, and toys—all generously donated by corporate partners, including Amazon and Good360.

Through this collaboration, Good360 is working with eight corporate donors as part of a long-term recovery strategy in the region. The event represents just one facet of an ongoing initiative to provide relief and support to those affected by wildfires, ensuring communities have the resources they need to rebuild and recover.

FRCF First Responder Family Appreciation Day is a reminder that even those who serve and protect us need support in times of crisis,” said Cinira Baldi, CEO of Good360. “We are committed to standing by first responders and their families throughout the recovery process, and this event is just one step in a much larger effort to provide essential aid and resources for years to come.”

As part of this initiative, Amazon and Good360 will distribute 20 pallets of essential goods—including towels, kitchenware, and household supplies—providing direct relief to hundreds of first responder families.

“We’re deeply grateful to the first responders who have shown extraordinary bravery during the Southern California wildfires,” said David Ambroz, Amazon’s Senior Manager of Community Engagement and Public Policy. “Our partnership with Good360 allows us to support first responders and their families, combining our resources to provide immediate relief.”  

Amazon’s commitment to disaster relief extends beyond this event. The company committed $10 million to wildfire relief efforts across Southern California. Through its newly activated Wildfire Disaster Relief Hub in Beaumont, and support across its logistics network, Amazon has donated over 500,000 essential items to 29 local relief organizations, including Good360. Learn more about Amazon’s disaster relief efforts.

Event Details:

What: Los Angeles First Responder Family Appreciation Day
When: Tuesday, February 25, 2025, 2:00–6:00 PM PST
Where: 1000 Vin Scully Ave, Los Angeles, CA, Parking Lots 1 & 2, Enter Sunset Gate A
Who: First Responders and their families affected by the 2025 LA wildfires
Media Arrival: 2:45–4:30 PM PST
Leadership Remarks: 3:30 PM PST

Key Attendees and Speakers:

Jillian Crane, President & CEO of First Responders Children’s Foundation
Brett Ponton, CEO of SERVPRO
Chief Anthony Marrone, LA County Fire Department
Sheriff Robert Luna, LA County Sheriff’s Department

About Good360

Good360 is the global leader in product philanthropy and purposeful giving, partnering with socially responsible companies to source highly needed goods and distribute them through a network of diverse nonprofits that support people in need. Good360 works with corporate donors, community leaders, and local nonprofits to help rebuild communities affected by disasters and other crises. For more information, visit www.good360.org.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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