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As every football fan knows, the Super Bowl produces the winner of the Vince Lombardi Trophy each year. It also produces official NFL apparel that is truly one-of-kind—championship t-shirts, hats and hoodies emblazoned with the logo of the losing team. Just minutes after the final clock ticks down, you’ll see the...

During every Super Bowl, fans spend millions on merchandise to celebrate their team’s berth into football’s marquee event. And they will gladly spend more if their team actually wins the championship. But no matter how much they’re willing to shell out, fans won’t be able to get their hands on one...