Alexandria, VA (July 7, 2025)— Today marks six months since the devastating wildfires swept through Southern California, including the historic Eaton and Palisades Fires—now ranked among the most destructive in the state’s history.
In response, Good360 swiftly mobilized its national network to deliver over 4,000 pallets of essential goods—valued at more than $55 million—providing immediate relief and laying the groundwork for long-term recovery for nearly 280,000 people across Los Angeles County and beyond.
Through partnerships with local organizations such as CityServe Network, Habitat for Humanity of Greater Los Angeles, and the BeyGOOD Foundation, Good360 has supported thousands of individuals with vital goods and services.
Together, we’ve distributed critical supplies—from bottled water and hygiene products to furniture and baby items—while also facilitating mental health and other essential services.
Our collaboration with BeyGOOD brought critical aid to 300 families in Altadena and Pasadena, and a large-scale event at Dodger Stadium with the First Responders Children’s Foundation delivered over $1.5 million in goods to 1,500 first responders and their families.
As the region transitions from emergency relief to rebuilding, Good360 remains deeply committed to supporting families for the long haul.
Good360 continues to address the most requested needs—tools, building materials, furniture, bedding, and baby essentials—while expanding logistics support and strengthening relationships with community-based organizations.
“Six months on, our focus remains on helping families rebuild with dignity. Our mission is clear: to ensure that no family is left behind in the journey to rebuild and recover,” said Cinira Baldi, CEO, Good360.
To learn more about how we’re supporting impacted communities in L.A., please visit good360.org/socal-wildfires/.
About Good360
Good360’s mission is to close the need gap by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of more than 100,000 vetted nonprofits. In doing so, Good360 opens opportunity for those in need, for the nonprofits that support them, and for companies that donate the goods, all while keeping usable items out of landfills. Good360 has distributed more than $21 billion in donated goods thanks to corporate donors such as Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap Inc., Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org.
