Long-Term
Wildfire Recovery in Southern California

Supporting communities across Southern California as they rebuild after devastating wildfires.

Situation Overview

In January 2025, a series of destructive wildfires swept across Los Angeles County and surrounding communities, fueled by prolonged drought, extreme heat, and high winds. Major incidents—including the Palisades and Eaton Fires—rapidly expanded across wildland and urban areas, destroying homes, damaging infrastructure, and forcing widespread evacuations.

Beyond the immediate danger, the wildfires created long-lasting challenges for families and communities. Thousands of households were displaced, critical services were disrupted, and vulnerable populations faced heightened health and economic risks. Environmental damage to watersheds, open spaces, and ecosystems also increased the risk of future flooding and erosion, compounding recovery needs.

A woman receives donated Bath and Body Works products at a distribution event highlighting the importance of Health and Hygiene donations. — CityServe hosted distribution events full of essentials
for families and individuals directly affected by the LA wildfires.

Good360’s Response

Long-term recovery depends on sustained collaboration. Since the early days of the Los Angeles wildfires, Good360 has worked alongside trusted nonprofit partners already embedded in affected communities to identify evolving needs and deliver the right goods at the right time.

Through this network-based approach, Good360 has supported recovery efforts across housing stabilization, health and safety, environmental resilience, and household rebuilding. Over a year after the fires began, Good360 has helped deliver essential goods that reduce financial strain on families and allow nonprofit partners to focus their resources on long-term rebuilding—not short-term gaps.

The Impact to Date

Good360’s long-term recovery efforts in Southern California have resulted in measurable, sustained impact:

estimated lives impacted

400,000+

People supported

donated goods distributed

$57 million

in donated goods distributed

Nonprofits Supported

The Path Forward: A Commitment to Long-Term Recovery

Wildfire recovery is not a moment—it’s a multi-year journey. As communities continue to rebuild, Good360 remains committed to long-term disaster recovery by focusing on:

Community-Led Recovery: Supporting local organizations already embedded in affected communities and trusted by the people they serve.
Equitable Access to Goods: Ensuring families have access to the right products as needs evolve—from stabilization to rebuilding.
Adaptive, Long-Term Support: Adjusting support over time as communities move from immediate recovery toward resilience.
Resilience for the Future: Strengthening preparedness and reducing risk so communities are better equipped for future disasters.