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While only one team lifts the Vince Lombardi Trophy each Super Bowl, championship apparel is created for both. Within minutes of the final whistle, the champions are outfitted on the field. But what becomes of the pre‑printed merchandise for the team that doesn’t win?
Turning Unused Merchandise into Meaningful Impact
For twelve years, the NFL has partnered with Good360 to donate unused Super Bowl championship merchandise to communities worldwide. Rather than letting quality apparel go to waste, we distribute t-shirts, sweatshirts, and hats to families experiencing economic hardship, displacement, and recovery.
“Our relationship with the NFL allows us to transform championship event merchandise that would otherwise go unused,” said Cinira Baldi, CEO of Good360. “Instead of ending up in landfills, these items are distributed to families, creating positive impact while reducing waste.”
How Product Donation Works
After the Super Bowl winner is decided, unused merchandise makes its way to Good360’s warehouse, where it is then distributed to trusted nonprofit partners. Good360 manages the entire donation process, ensuring all merchandise is distributed ethically, never resold, and delivered in ways that don’t disrupt local economies.
This is the same responsible donation process Good360 uses for millions of donated goods every year, connecting corporations with nonprofits to get essential products to people who need them most.
The Power of Collaboration
For families in displaced, rural, or low-income communities around the world, these donations provide more than just clothing. Quality apparel brings dignity, confidence, and hope.
Our relationship with the NFL reflects a shared commitment to reducing waste while maximizing social good. One-time events like the Super Bowl can make a long-lasting impact for individuals and families.
About Good360
Good360’s mission is to bridge the gap between excess and need by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of more than 100,000 vetted nonprofits. In doing so, Good360 opens opportunities for those in need, for the nonprofits that support them, and for companies that donate the goods, all while keeping usable items out of landfills. Good360 has distributed more than $21 billion in donated goods thanks to corporate donors such as Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap Inc., Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a registered 501(c)(3) organization.
