Marketing Program Manager

As the global leader in product philanthropy and purposeful giving, Good360 partners with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need.

This Marketing Manager position is a key team member in driving the success of our key donation partner programs. This role is part of Good360’s marketing team, will work cross-functionally in order to support these programs, and will be responsible for specific marketing deliverables and success metrics, based on overall program goals.

This role reports to the Senior Director of Marketing.

Responsibilities include:

• Own marketing strategy development and execution for Good360 giving programs for donor companies; including developing program/donor-specific marketing plans, recruiting appropriate nonprofit partners, and developing content, social media, and promotional strategies. Work in partnership with team members in marketing, donor development, nonprofit development and program operations.
• Develop and execute plans for effective marketing initiatives to increase awareness of Good360’s donor-driven in-kind donation programs. Identify and execute on opportunities to partner with donor companies on joint marketing initiatives, co-branding, branded content and the like.
• Plan and execute marketing strategies to increase nonprofit member participation in donation programs.
• Develop comprehensive approach to entire customer journey, including strategies for the generation of qualified prospects, the nurturing of such prospects and their ultimate conversion to program participants.
• Develop a broad spectrum of marketing and outreach strategies that may include digital marketing, email, content marketing, traditional marketing, personal selling, PR, etc. with a view to driving nonprofit memberships in general and program participation specifically.
• Develop forecasts for marketing tactics and establish KPIs and metrics to track and report on performance.
• Establish process for translating campaign/initiative results into key learnings and make recommendations for future adjustments and changes.
• Provide regular reporting to Sr. Director of Marketing, Chief Marketing Officer, and other teams as needed.
• Partner with marketing team to develop marketing messaging, copy, collateral and materials to support donation program as needed.
• Partner with other Good360 teams including program operations and nonprofit development in order to develop best possible strategies for program participation and engagement.

Requirements:

• 5+ years working in a related marketing role and/or demonstrated experience in marketing functions related to the key needs of this role (B2B customer acquisition and engagement, marketing program management, other inbound marketing tactics, analytics, etc.)
• B2B marketing experience highly desirable
• Strong analytical skills – ability to collect, use, analyze and interpret web analytics and marketing results data
• Fluency in Google Analytics, Magento, Bronto, SalesForce, NetSuite, basic web graphics and design
• Highly organized with keen attention to detail
• Willingness to be hands-on (we are a small, but mighty team!)
• Ability to collaborate effectively intra-functionally and cross-functionally
• Comfort with fast-paced environments and rapidly evolving situations
• Comfort with some level of ambiguity and ability to make mid-course corrections when needed
• Bachelor’s degree required

Submit resume and cover letter to kristine@good360.org.

Marketing Communications & Content Manager

As the global leader in product philanthropy and purposeful giving, Good360 partners with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need.

This Marketing Communications Manager position is the “go to” person for communications needs company-wide and maintains impeccable storytelling on behalf of Good360, our corporate donors, and our nonprofit partners.  This role is key in translating and infusing Good360’s core messaging in all of our communications channels and assets, and is responsible for developing and conveying the voice of the company, both internally and externally, and ensuring the overall effectiveness, compliance and quality of creative projects.

This role reports to the Sr. Director Marketing and will work cross-functionally in order to support the entire organization.

Responsibilities include:

• Steward of brand/organizational messaging both internally as well as externally, ensuring that Good360 is always represented consistently and in the most compelling way possible.
• Translate brand messaging for Good360 owned media assets including:
  • Web site content and copy
  • Email templates and communications
  • Good360 marketing assets, including one-pagers, presentations, etc.
• Support program owners and teams with marketing communications including presentation templates and materials, content, impact stories etc.
• Lead social media strategy and execution. Includes content and editorial strategy, maintenance of editorial calendar, writing posts, creating graphical assets.  Also includes development of audience growth and engagement strategy.
• Support execution of Good360 content/content marketing strategy in partnership with CMO and Sr. Director of Marketing. Includes:
  • Managing relationship with third party content agency; provide support in creation of weekly blog posts and other content assets
  • Lead Good360’s impact story/reporting initiative including strategy development, nonprofit outreach, gathering content, and creating stories.
  • Develop content distribution strategy; find and develop content distribution channels that provide Good360 with additional exposure, brand awareness and a positive ROI.
• Support public relations efforts by working with third party PR partner on the development of press releases and media outreach strategies.
• Monitor competitors, trends and market opportunities in order to better position Good360 as the global leader in product philanthropy and purposeful giving.
• Lead and support the production of video assets to best tell the Good360 story and that of how we work with our partners.

Requirements:

• 5+ years working in a marketing communications or related role
• Mastery in writing skills and storytelling – abilities to convey points persuasively, to adapt writing for different goals and audiences, and to craft compelling narratives with appeal for various audiences
• Ability to distill succinct messaging from complex and sometimes undeveloped concepts; ability to distinguish nuanced scenarios

• Excellent multi-tasking, decision-making and organizational skills

• Highly organized with keen attention to detail
• Self-reliant and independent; able to own creative/content projects and timelines from start to finish
• Ability to collaborate effectively intra-functionally and cross-functionally
• Comfort with fast-paced environments and rapidly evolving situations
• Comfort with some level of ambiguity and ability to make mid-course corrections when needed
• Strong analytical skills – ability to collect, use, analyze and interpret web analytics and apply learnings to future content and messaging decision-making
• Fluency in Google Analytics, Magento, Bronto, SalesForce, NetSuite, basic web graphics and design
• Bachelor’s degree required

Submit resume and cover letter to kristine@good360.org.