How to Help Survivors of the Southern California Wildfires
Good360, the global leader in product philanthropy and purposeful giving, is mobilizing its resources to assist communities impacted by the devastating wildfires sweeping through Southern California. In the last two weeks, Good360 has deployed $1.5 million in product–170 pallets of essential goods–in response to the wildfires.
Good360 is working with nonprofit partners on the ground to facilitate the distribution of critically needed items—such as hygiene products, clothing, household goods, and building materials—to aid in disaster recovery.
“Good360 is committed to ensuring that communities impacted by the Southern California wildfires receive the support they need,” said Cinira Baldi, CEO of Good360. “Through collaboration with our donors and nonprofit partners, we aim to provide hope and tangible relief to those affected by this disaster.”
HOW TO HELP:
The most effective way to support disaster-affected communities right now is by making a monetary donation, which enables Good360 to swiftly provide the exact resources that nonprofits and communities need, ensuring that aid is timely, efficient, and impactful. This support ensures that survivors receive the immediate assistance they need and helps build a foundation for long-term recovery.
A WORD OF CAUTION REGARDING UNSOLICITED GOODS:
Good360 urges individuals and organizations to avoid sending unsolicited goods to wildfire-affected areas. While well-intentioned, these donations often overwhelm relief efforts, clog supply chains, and divert resources from addressing immediate needs.
“Monetary donations have a greater impact because they allow us to respond flexibly to the evolving needs of affected communities and empower us to deliver exactly what is needed, when it’s needed most,” said Baldi. “When you donate to Good360, $100 can be amplified to provide $3,000 worth of critical supplies.”
To donate, visit https://give.good360.org/campaign/655432/donate.
