As a renowned leader of change and one of the premier brand strategists in the world, Rosemarie has built compelling consumer propositions and successful businesses for over 20 years.
In 2010, Rosemarie and her partners launched co:collective, a growth and innovation accelerator, which uses a custom methodology called StoryDoing© to build top and bottom line growth. The collective is comprised of three main practices: co: which specializes in innovation in the customer experience, including new products, services, and business models; The Pub, a content strategy and brand publishing practice and Doable, a software platform for driving innovation within companies. co:collective has been engaged by Google, YouTube, Providence Health & Services, Macy’s, IBM, MetLife, Timberland, Microsoft, PUMA, Infiniti, ACLU and E! Entertainment among others to develop strategy, iconic innovations, and purpose driven content.
In her previous career in the advertising business, Rosemarie began in account planning and was among the first wave of Brits to import the discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person, award-winning agency.
She then took on the role of leading the 125-year-old JWT into the 21st century. Working with her partner Ty Montague she restructured the workplace, the teams, and creative product, and doubled the profitability of the agency.
Rosemarie was named as one of the ‘100 most Influential Women in Advertising, by Advertising Age.