Good360 | How Garnet Hill Collaborated with Customers and Good360 to Drive $250K in COVID Relief

How Garnet Hill Collaborated with Customers and Good360 to Drive $250K in COVID Relief

Garnet Hill traces its origins to the summer of 1973 when a vacationing couple first fell in love with some flannel sheets they discovered in England.

The sheets turned out to be life-changing. Quite literally.

Inspired by those incredibly cozy sheets, Grant Dowse and Pegge Kirschner started Garnet Hill out of their home in the White Mountains of New Hampshire (“Garnet Hill” refers to the rise of land behind their house). The apparel and home furnishing brand has grown tremendously since those early days and now employs more than 200 people. But one thing remains constant…

“At Garnet Hill, we believe that integrity never goes out of style,” said Wendy Thayer, who heads up brand marketing at the company. “We believe in making every detail count whether it impacts product, people or values. People are at the heart of our brand and our philanthropic approach.”

Those steadfast brand values have served the company well as it has navigated through the unprecedented coronavirus pandemic. Since the start of the public health crisis, Garnet Hill has taken a proactive approach to serving its customers and employees, while emphasizing transparency. 

The company was upfront about shipping delays, gave employees equipment to work from home, and published helpful content for customers on social media.

“When COVID hit, we knew we needed to help,” Thayer said.

In an innovative twist, Garnet Hill partnered with Good360 to create a customer-facing campaign that supports our organization’s COVID-19 relief efforts. For every set of cotton masks sold on Garnet Hill’s website, the company is donating $10 to Good360. In turn, each set enables Good360 to distribute at least $100 in products by leveraging our network of corporate donors.

Customers have reacted enthusiastically to the campaign. On the Garnet Hill website, they can read about the donation to Good360. The first order of masks that launched last September sold out in a few weeks.

All together, mask purchases from Garnet Hill customers have allowed Good360 to distribute more than $250,000 in product to people in need during the pandemic.

For the company, a campaign struck a nice balance — offering personal protection from the virus for its customers while also supporting COVID relief for the most vulnerable populations. 

“From the beginning of the pandemic, Garnet Hill wanted to do our part so our customers can stay safe,” Thayer said. “We knew wearing masks was going to be a way of life for a while so we wanted to offer our consumers a way to get them from us. But it didn’t seem right to sell them without giving back, so we established this partnership. Garnet Hill partnered with Good360 because they are a global leader in product philanthropy and purposeful giving.”

The mask campaign also aligns well with a commitment by Qurate Retail, Garnet Hill’s parent company, to give $29 million to support global relief efforts for those impacted by COVID-19.

Soon, Garnet Hill will release new mask designs to drive more donations for the campaign. Customers can continue making donations to Good360 until October.

So far, by partnering with generous donors such as Garnet Hill, Good360 has distributed more than $250 million worth of needed goods to communities hurt by the pandemic. If you are interested in contributing to our relief efforts, please visit our Giving page

Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



// Added by SM - 2019-06-06 // End of SM edits