The BASF of Product Giving?

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The BASF of Product Giving?

Philanthropy is on the rise here in the U.S. In fact, according to Giving USA, charitable donations and actions increased by an incredible 5.4 percent in 2014—that comes out to roughly $358.4 billion in total. The increase in philanthropy stems from a number of causes, the two most important being the gradual national economic recovery and also because many individuals—especially millennials—view social and environmental justice as being extremely important. As the economy steadily improves, companies will only continue to donate further.

Many companies throughout the US are finding that product donation is one of the most efficient means of giving back to those in need. Good360 specializes in product donation, and we’ve helped many companies improve their corporate social responsibility (CSR) models via Good360’s unique donation efforts.

BASF-green-logo (1)

For those of you of a certain age, you no doubt remember the BASF commercials from the early 1990’s. “We don’t make the paint you use, we make the paint you use brighter” was a typical line from their commercials. These ads always ended with the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy, better.”

Check out this commercial from 1991 to jog your long-term memory.

BASF Commercial (1991)

Recently, I’ve begun to explain Good360 using the BASF analogy. (only, of course, for those over 40!) In many ways, Good360 is the BASF of product donations.

For example:

Framing Hope is an amazing program from The Home Depot where nonprofits serving veterans can team up with a local Home Depot store and pick up returned and overstocked products every month. We run virtually every part of this program from tracking to impact stories.

Walmart donates dozens of truckloads of returned products every month to nonprofits throughout the country. Good360 coordinates all the transportation, vets all the nonprofit recipients, and provides Walmart with the paperwork they need for tracking.

When 3M needed a partner to handle an employee engagement program that involved product donations to nonprofits designated by 3M staff, Good360 jumped in and has been managing and growing this program for 30+ years now.

When Nike and The NFL went looking for a nonprofit to help donate Super Bowl t-shirts for the team that lost the game (printed ahead of time) to charities overseas, guess who handled all the logistics? Yup, Good360.

All of these programs exist because Good360 has the infrastructure and experience gained from over 30 years of product philanthropy. But like BASF, our name is rarely on the final product. A family in Ohio receiving a needed mattress or a girl in California receiving a new dress or a single mom in Florida receiving diapers may know that the donated product came from Tempur-Pedic or Ross or Costco – but Good360’s involvement is usually missing.

Even though Good360 moves about $350 million in product every year, we’re likely the largest non-profit you’ve never heard of.

But, like BASF, we’re proud of the difference we’re making!


Richard Barney, Good360’s EVP of Business Development, is responsible for working closely with corporate partners to create programs that help them do good, better. Richard brings years of business-to-business sales and leadership experience to the nonprofit world and is tasked with ensuring that corporate partners realize a strong ROI from their partnership with Good360.
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