Taking a Bite out of the Big Apple
By Di Yu
Good360 is expanding–from our headquarters in Alexandria, Va., to a recent venture in Australia–and now we’re ready to take on the Big Apple. Thanks to the Joester Loria Group, a leading brand licensing agency that has generously donated space, Good360 has recently opened a new office in New York City. In the heart of Union Square, our new location enables us to engage with regional New York nonprofits, connect with manufacturers and leverage the advantage of brand licensing to connect more corporations with charities serving the community.
As pictured, our CEO Cindy Hallberlin recently visited the new office with Debra Joester, the co-founder and CEO of Joester Loria Group. As one of the leading licensing agencies in the United States, Joester Loria Group helps companies extend into new, relevant product categories, resulting in enhanced consumer engagement and brand valuation. The use of an established brand name under a licensing agreement fast tracks market entry and provides manufacturers with a trusted, established brand that connects with both consumers and retailers.
Similarly, by donating products, manufacturers and retailers extend their brand name to a higher philanthropic purpose that resonates with consumers and employees. Good360 and Joester Loria Group both offer strategies to expand a company’s retail footprint without having to invest in direct marketing dollars. For corporations, this symbiotic relationship with nonprofits and the communities served enables cost savings from the re-direction of excess inventory and an enhanced competitive advantage over companies that do not participate in product philanthropy.
At Good360, we support both retailers and manufacturers at every step of the product expansion cycle, from product re-distribution in the form of donations to adding value to brand purpose. We hope to engage in future partnerships in New York City with manufacturers and beyond, helping companies do good, better.
Feel free to contact Di@good360.org if you’re interested in learning more about how corporations can leverage the power of their brands or licensed brands to extend their philanthropic mission.