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Everyone who works in the nonprofit sector understands the importance of Q4. It’s the most important time of the year because this is when half of nonprofits receive the bulk of their donations. In December alone, a quarter of all online donations are made. So it makes a lot of sense to...

For many families, summer is a glorious time, to be filled with road trips, camps, sports, and a host of other fun and fulfilling activities. But for low-income, inner-city or isolated families, summers can be a particularly challenging time. Middle-class options such as summer camps, vacations, sports activities, or child care...

In the nonprofit sector, the needs of clients always seem to outpace the level of assistance that can be provided. Faced with perpetually limited resources, nonprofit organizations have no choice but to be strategic and systematic in terms of how they allocate services—and, in the case of Good360 members—product donations. It starts...

  With each successive generation, there are opportunities and risks. There’s the opportunity to reach a new audience and convert them into dedicated donors, volunteers and advocates. There’s also the risk that what you’re saying won’t resonate with them because you’re not speaking their language and you don’t understand their values. This couldn’t...

  There’s no question that online shopping has made it easier for consumers to get what they want without ever leaving home. With a few clicks on the computer or a mobile device, products can magically appear at your doorstep only days later. But like with so many of our modern conveniences,...

As we head into our third year living with the global pandemic, the “new normal” seems to be defined mostly by constant change—in the way we work, live and give. If nonprofits learned anything in the past two years, it’s that they need to stay nimble, adapt quickly to the urgent...

  For nonprofits, the digital marketing struggle is real. New technologies, tools and channels are constantly emerging. Social media is its own beast, requiring constant attention to stay on top of the latest trends (we’re looking at you, TikTok). But marketers keep coming back to good ol’ email. That’s because it’s cheap to use,...

Earlier this summer, RAICES, the Texas-based nonprofit that has worked to reunite immigrant families separated at the U.S.-Mexico border, learned that it would be getting a $250,000 donation from a Silicon Valley tech company. Even for an organization as large and active as RAICES, which has raised tens of millions of...