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  For nonprofits, the digital marketing struggle is real. New technologies, tools and channels are constantly emerging. Social media is its own beast, requiring constant attention to stay on top of the latest trends (we’re looking at you, TikTok). But marketers keep coming back to good ol’ email. That’s because it’s cheap to use,...

Earlier this summer, RAICES, the Texas-based nonprofit that has worked to reunite immigrant families separated at the U.S.-Mexico border, learned that it would be getting a $250,000 donation from a Silicon Valley tech company. Even for an organization as large and active as RAICES, which has raised tens of millions of...

Every nonprofit today needs to know how to be good storytellers. Why? Because marketing makes noise, but stories make you listen. Human beings seem hardwired to respond to stories. We’ll remember a good story well told long after we’ve forgotten all of the relevant facts and figures. For nonprofits, storytelling is an essential and powerful...