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  For nonprofits, the digital marketing struggle is real. New technologies, tools and channels are constantly emerging. Social media is its own beast, requiring constant attention to stay on top of the latest trends (we’re looking at you, TikTok). But marketers keep coming back to good ol’ email. That’s because it’s cheap to use,...

Your most powerful marketing tool is one that you use every single day. But it’s also one that many nonprofits overlook and simply don’t leverage as effectively as they could.  Yep, you guessed it — it’s email. As a marketing channel, email boasts a plethora of advantages: It costs very little or...