As Black Friday kicks off the holiday shopping season, retailers are eagerly anticipating their busiest time of the year. But a lot of sales also means a lot of returns. The National Retail Federation estimates that approximately 16% of all retail sales in the U.S. was returned in 2021, a staggering...
“Generational marketing” seems a bit gimmicky—until you realize how critical it can be to your marketing efforts. If your nonprofit isn’t thinking about your marketing along generational lines, it’s a missed opportunity. Here are some ways to take advantage of the motivations and preferences across these key cohorts: Boomers (ages 58-76, in...
5 Inspiring GivingTuesday Examples to Level Up Your Next Campaign The global day of generosity known as GivingTuesday always falls on the Tuesday after Thanksgiving, appropriately enough. This year, that puts GivingTuesday on November 29th. For those of us in the nonprofit sector, it’s like Christmas, New Year’s and Fourth of July...
The COVID-19 pandemic left a path of illness and death across the U.S. But data shows that some of the hardest hit populations were Native American and Alaska Native tribes living on reservations across the U.S. These communities were especially vulnerable to the ravages of the pandemic due to historical factors,...
Writing grants can sometimes feel like a big gamble. It takes a lot of work to put together a good proposal. The competition is fierce, and the chances of getting selected can be slim. This reality is counterbalanced by the fact that there is a lot of funding out there from...
Anyone who works in the nonprofit sector understands the importance of the final quarter of the year. Q4 is when many charitable organizations get a huge chunk of their donations. Consider these key stats: About 30% of annual giving occurs in the month of December Approximately 10% of all giving takes...
Summer may be over, but the wildfire season continues unabated in the Western United States. In fact, it’s not uncommon anymore to see massive forest fires in October and November, which is normally considered a cooling off period for the season. The infamous Camp Fire, which burned 153,336 acres in Northern...
Domestic violence or intimate partner violence (IPV) is astonishingly more common than most people realize. That’s because so much of it happens behind closed doors, and survivors often go out of their way to hide the abuse from friends, family and co-workers. In fact, 1 in 4 women and 1 in...
Despite the growing popularity of e-commerce, the vast majority of retail sales in the U.S.—approximately 85%—still happen in traditional, brick-and-mortar stores. Tens of thousands of these stores belong to the largest retail chains in America. They not only offer easy access to essential goods and services, they also provide jobs and...
Faith-based organizations (FBOs) have an outsized role in philanthropy, attracting the largest share of donation dollars annually in America. They are especially active in disaster relief and recovery. When you see media coverage of aid groups responding to a major disaster, domestically or abroad, more often than not they are affiliated...