Remembering Native American Day

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Remembering Native American Day


Today is Native American Day, a day set aside to reflect on the importance of Native American culture both past and present. This day is very important to Good360, as some of our biggest nonprofit partners are organizations that work to uplift Native American communities.

Poverty and unemployment rates among Native Americans are higher than they are among any other demographic in the United States, but their plight goes unseen by a vast majority of Americans. For this reason, organizations working in Native American communities tend to be under-resourced. 

One of Good360’s nonprofit partners is the Native American Heritage Association (NAHA), an organization dedicated to improving the lives of Native American families and communities in Wyoming and South Dakota. NAHA helps impoverished families gain access to food, clothing, heating and other necessities.

NAHA is involved in Good360’s Direct Truckload program, which sends truckloads of product donations directly from businesses to nonprofits. Last year, one of the truckloads sent to NAHA during the holiday season was a large shipment of plush stuffed animals that brightened the lives of thousands of Native American children. Other shipments have included necessities like mattresses that go a long way toward improving the lives of the people who receive them. Over the course of the last two years, Good360 has facilitated the donation of nearly $30 million in products (measured by fair market value) to NAHA alone.

We believe our work with NAHA – and other similar organizations dedicated to the welfare of Native American communities – is incredibly important, and we encourage everyone to take some time today to reflect on the importance of Native American culture and share the incredible work these organizations are doing.

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