PRESS RELEASE: Good360 Receives $100,000 Donation from American Eagle Outfitters for Hurricane Florence Recovery Work - Good360

PRESS RELEASE: Good360 Receives $100,000 Donation from American Eagle Outfitters for Hurricane Florence Recovery Work

Funds will be deployed for long-term recovery support in the Carolinas

Alexandria, VA (Tuesday, October 9, 2018) – Good360, the global leader in product philanthropy and purposeful giving, is pleased to announce a charitable contribution in the amount of $100,000 from partner American Eagle Outfitters (AEO) to help with long-term support and recovery in communities impacted by Hurricane Florence.  This commitment follows the company’s collaboration with Good360 to support survivors of both the 2017 Atlantic hurricane season as well as California’s devastating wildfires in both 2017 and 2018.

AEO has also recently pledged its support to the Resilient Response initiative (https://www.resilientresponse.org), a coalition of nonprofits and corporations pledging to commit to a necessary shift in disaster giving and long-term relief initiatives to better support impacted communities after natural disasters.

“Support from partners like American Eagle Outfitters is critical during times of disaster,” said Howard Sherman, CEO of Good360. “Good360 can amplify a cash gift by a minimum factor of 10, meaning that for every dollar donated, we can distribute at least $10 in critically needed goods. This grant will allow us to distribute at least $1 million in goods to those impacted by Florence.”

“As part of our responsibility to be good corporate citizens, American Eagle Outfitters is proud to partner with Good360 on long-term disaster recovery initiatives,” said Marcie Eberhart, Senior Director of Corporate Social Responsibility and the AEO Foundation. “AEO is committed to making a lasting impact in the communities where our associates and our customers call home.”

Studies show that 70% of giving happens within the first two months of a disaster, often leaving the hard work of long-term rebuilding abandoned and resource-starved. The needs of a disaster-impacted community evolve over time, so sustained and strategic giving and planning is needed to drive recovery and build resiliency.

About Good360
Good360’s mission is to transform lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or other challenging life circumstances who, without us, would struggle to find that hope. As the global leader in product philanthropy and purposeful giving, we partner with socially responsible companies to source highly needed goods and distribute them through our network of diverse nonprofits that support people in need. Good360 has distributed more than $9 billion in donated goods around the world, helping its network of more than 60,000 prequalified nonprofits strengthen communities and improve the lives of millions. Good360 is proud to partner with corporate donors such as Walmart, UPS, CVS Health Foundation, Amazon, Advance Auto Parts, RH (Restoration Hardware), American Eagle Outfitters, Tempur Sealy International, Mattel, Gap, Inc., Eddie Bauer, Levi Strauss & Company, and JPMorganChase. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org.

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.ae.com.

CONTACT:
Shari Rudolph, Chief Marketing Officer/Good360
Email:  shari@good360.org
Phone:  703.299.7529

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.