Good360 | Old Navy Donates Over $30 Million of Clothing to American Families in Need

Old Navy Donates Over $30 Million of Clothing to American Families in Need


SAN FRANCISCO–Old Navy has been clothing American families since 1994, and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, Old Navy is donating over $30 million of clothing to American families in need.

Old Navy is working with a number of partners to distribute the goods to vulnerable families including nonprofit organizations Good360 and Baby2Baby as well as transportation partner Penske Logistics.

To announce the donation, Old Navy has released a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. Known for creating large-scale art installations out of everyday items, Scalin constructs a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing. The portrait is revealed as a timelapse video, taking the viewer through the journey of apparel transforming into art.

In addition to the clothing donation, Old Navy is also donating 50,000 non-medical-grade reusable masks to longtime partner Boys & Girls Clubs of America. Many of their clubhouses have remained open and operational throughout the crisis as a safe place for kids and families in underserved communities.

Old Navy has been assisting in COVID-19 response efforts under parent company Gap Inc. which has leveraged its expansive supply chain to connect hospital networks with millions of critical PPE (personal protective equipment), including N95 masks, for frontline healthcare workers.

Separately, the Gap Foundation previously announced a $1 million donation to local, state, national and international non-profit organizations to support underserved families during the coronavirus crisis.

About Old Navy

Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,100 stores around the world. For more information, please visit www.oldnavy.com.

Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



 
// Added by SM - 2019-06-06 // End of SM edits