Good360 | American Girl Program

Donation Eligibility Policy

Qualified organization may request one 18” American Girl doll per calendar year. Dolls will be donated to a broad network of Section 501 © (3) charities that are using the item ONLY for raffle or auction to raise funds that primarily benefit children ages 6-12. Click here to read the detailed product donation guidelines.

  • You may not otherwise sell, trade, or barter any of the items donated.
  • An organization’s event must be at least 6 weeks from application date to be considered.
  • Donated dolls may not be shipped outside the United States
  • Shipping addresses cannot be P.O. Boxes or home addresses and must match the address on file for the organization.

Need Help?

Send us an email

Call us at: 1-703-836-2121

Donation Program Application

Thank you for your interest in American Girl’s Donation Program. Already in 2020, we’re pleased to have placed over 4,000 dolls and books to thousands of U.S. nonprofits that are dedicated to helping young children in need.

Due to the current Covid-19 pandemic that has resulted in numerous school closures and event cancellations, we will be pausing the program effective immediately, until further notice. No applications will be accepted during this time. All current applications will be taken into consideration and all approved dolls will be awarded to their recipient.

For any questions, please email or call 703-836-2121. We wish everyone successful fundraising events this year and thank you for all you do to serve your communities!

2020 Donation Program FAQs

How many dolls can I get?

Maximum is one per calendar year. Due to overwhelming response and to maximize our giving, we are allowing qualified 501©3 organizations to receive one American Girl doll per calendar year.

How many dolls are being donated each year?

We’re pleased to share that, once again, we will be donating approximately 5,000 American Girl 18-inch dolls ( nearly $500,000 in retail value) through this program in 2020.

Do I have to be a Good360 Member nonprofit to receive a doll?

No. However, Good360 membership is free to all 501©3 organizations as well as other tax exempt charitable groups (schools and houses of worship). Membership allows groups to source a wide variety of product donations every year.

Is there an administrative fee?

Yes. In order to maintain this donation program for years to come, an administrative fee of $25 will be assessed to cover the costs of shipping and handling.

Why do I have to pay an administration fee?

Good360 is a 501©3 nonprofit organization that is now managing this donation program for American Girl, including the storage, shipping and handling of the product, and does not have the funds available to cover these administrative costs for the thousands of dolls to be donated. Good360 is not selling the dolls.

Can I choose the doll I want?

No. As always, we receive a predetermined mix of American Girl dolls to donate each year, so we’re unable to fulfill specific requests.

At what point do I make my payment?

After receiving your approval letter. Eligible groups will be directed to a special link to source their doll.

When will the program end?

The auction program will end when we have donated the maximum number of dolls (~5,000) allotted to this program.

Can my doll be used for something other than a fundraiser?

No. The Good360 American Girl Doll Donation Program is a nonprofit fundraising initiative authorized by American Girl. This program operates approximately from January to March.

Will American Girl dolls be made available to distribute to individuals in need?

Yes. Good360 nonprofit members may source American Girl dolls through their online marketplace beginning in June 2020.

// Added by SM - 2019-06-06 // End of SM edits