Millennials: Eager To Change The World

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Millennials: Eager To Change The World

Millennials care about giving back. From involvement with charities and nonprofits to spreading awareness about key environmental concerns, many millennials view both social and environmental justice as being top priorities. In fact, according to the 2014 Millennial Impact Report, millennials will only accept jobs at certain companies depending on the company’s involvement with charitable causes.

The report notes that, of the 1,500 millennials surveyed, 55 percent of them noted that a company’s involvement with charitable causes directly influenced their choice regarding accepting employment. Companies that donate to charity or disaster relief organizations will be able to retain additional pull with millennials, which is why working with an organization like Good360 can be tremendously beneficial. Good360, which helps nonprofits connect with companies that can offer much-needed goods and supplies, can assist a company with promoting general social impact, a positive sense of sustainability and it can even help to attract additional customers.

Millennials shouldn’t be overlooked. As noted by Forbes, by 2025, millennials will make up 75 percent of the workforce in the US. Around the world, millennials will make up roughly 50 percent of the workforce. Currently, there are 80 million millennials, and 45 million are employed.

Because charitable acts and social and environmental justice are so important to millennials, companies that donate to charity will find that they will be able to establish a strong connection with both their millennial-aged employees and customers. While some companies might assume that performing social outreach might be time-consuming and costly, working with a company like Good360 is relatively simple and cost-efficient.

Good360 connects companies with nonprofits that are in dire need of goods and supplies. Good360 can help a company donate these products, making it easy to provide critical support to disaster relief organizations, disaster response organizations and nonprofits. Social and environmental justice is important, and companies that donate and do their best to give back will find that their actions will reverberate with customers and employees alike.

Lindsey Breeden, Good360’s Chief Marketing Officer, is a highly motivated and experienced management executive with expert proficiency in coordinating targeted business strategy and operational excellence for a roster of industry-leading corporations in the creative, online advertising and nonprofit industries.
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