Good360 | STARS Scholars Shine in Sequin Jewelry

STARS Scholars Shine in Sequin Jewelry




The STARS Scholarship Program, part of the Community Education Foundation in Council Bluff, IA, was created to assist parents or guardians with their children’s college expenses that fall outside of most financial aid packages. The program is designed for Pottawattamie County residents that are low-income, full-time students. These scholars are not only supported financially through the $2000 scholarship award, but also get support from the other scholars in the program. Family activities, informational seminars, academic awards and more help keep scholars and their families energized and focused on learning.

We recently held an Open House event at our offices. At this event, we offered the Sequin jewelry we received from Good360 to our visiting scholars. The attendees were able to select two items– one for themselves and one that they could use as a gift for someone special in their lives. Many times these students are mothers and they are often so focused on ensuring a good Christmas for their children that they neglect themselves. The students were very surprised and appreciated the opportunity to take home some jewelry!

The students told us how difficult it is to see commercials for many goods and services knowing that they can’t afford them. This distances them from the community at large as they struggle to provide for themselves and their children. Allowing parents to be able to select something for themselves is a priceless gift.

One student told us that often her children wondered if she had been “bad” throughout the year as Santa didn’t leave her anything at Christmas time. She tried to explain that Santa didn’t bring gifts to adults at Christmas. She wanted to purchase something for herself to make them feel better but she couldn’t bring herself to do so because it felt like she was taking away from their gifts. The Sequin jewelry allowed her to be able to have something from “Santa” as well as give something to her mom. This boosted her self-esteem not only in her own eyes, but in her children’s eyes.


Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits