Red Wing Helps Youth Take A Step In The Right Direction - Good360

Red Wing Helps Youth Take A Step In The Right Direction






Since 1981, Environmental Alternatives has been doing its part in Northern California as a nonprofit foster family agency. We match foster children with nurturing homes full of love. In addition to placement with individual families, Environmental Alternatives operates several group homes, as well as offering transitional housing for youth aged 18-24, who have aged out of foster care.

We are based in a rural community in Quincy, CA. Here, the U.S. Forest Service is a significant employer of many unskilled youths. Some of the young people we serve participate in firefighter training and land management with them. These jobs require sturdy footwear in order to get the job accomplished. Many of the youths entering into these programs do not have appropriate footwear for this type of work. The high quality shoes they need is what Redwing is known for.

One pair of the Red Wing boots we received made it into the hands of a youth who was beginning work with the Forest Service. He did not have the proper footwear but, because of the boots, he was able to proceed with the job. The boots are still finding their forever homes, but come summer I’m sure they will be gone. We are grateful to Red Wing and Good360 for this donation.


Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits