12 Sep P&G Invests In Sustainability, Creates New Zero-Waste Facility
Procter & Gamble Co. recently created a new type of green, eco-friendly version of its popular Tide liquid detergent. However, what makes the Purclean product stand out from other eco-friendly detergents is that, aside from featuring a unique bio-based formula, P&G manufactures the product in a zero-waste facility that’s also powered by renewable energy.
Purclean features a 65 percent bio-based formula that’s just as effective at cleaning, removing stains, and retaining colors in clothing as the original Tide liquid formula. The product comes in a 100 percent recyclable bottle, and it also features a refreshing honey-lavender scent. The facility that P&G manufactures Purclean in is, incredibly, extremely sustainable—it’s considered to be a “zero-manufacturing waste to landfill” facility, and the facility’s operations are entirely powered by renewable wind power electricity.
Sundar Raman, the vice president of North America Fabric Care, noted that marketing a bio-based laundry detergent can be tricky: oftentimes, she pointed out, consumers believe that “there is a trade-off when it comes to cleaning performance,” and that while traditional cleaners aren’t as environmentally friendly, consumers assume that they’re more effective than the newer, bio-based products. “So we designed our bio-based formula to provide more of the environmental benefits people increasingly seek without compromising the trusted cleaning power of Tide,” she said. Furthermore, in order to ensure that the Purclean product is truly clean, P&G worked to produce the item in an entirely green facility, showcasing that true sustainability starts at the beginning of the manufacturing process and ends with the final recycling stage.
P&G’s newest green detergent highlights that the company understands the importance of sustainability. However, creating a green product is just one of the many different ways that a company can embrace sustainability. In fact, many companies
choose to adopt zero-waste generation as their first sustainable strategy—it’s extremely affordable, helps to cut down on costs associated with waste-removal and liquidation, and it’s surprisingly easy to implement. Regarding examples of zero-waste strategies, Good360 can help companies donate their excess products or items to nonprofits in need—companies don’t have to throw any usable goods away, and nonprofits receive the items that they need to give back to society. Learn more here.