Good360 | Millennial Workforce Values Sustainability as a Top Priority

Millennial Workforce Values Sustainability as a Top Priority


A newly published study entitled “Recycling in the Workplace: A Millennial View” quantifies that huge influence that a company’s sustainable business strategies has on its ability to attract top talent. Researched by the group Lightspeed at the behest of Rubbermaid Commercial Products, the study conclusively finds a correlation between a business’ commitment to sustainability and its attractiveness in the eyes of the millennial workforce.

The study finds that companies that are serious about attracting and retaining the best minds in their fields must rise above the status quo to demonstrate a concerted effort to revolutionize their sustainability practices. According to the study, a whopping 90% of millennials identify a company’s sustainable business strategies as a crucial consideration when they are making big career moves. Compare this figure to previous generations: 84% of Gen Xers considered sustainability a high priority, and 77% of Baby Boomers felt similarly.

Millennials are big proponents of implementing and driving meaningful change in the workplace. The study found that 67% of millennials in the workforce feel that they have enough influence at work to create real change in regards to sustainability. 82% of millennials surveyed claimed that they actively look for opportunities to help their company become more sustainable. There are clear challenges to practice sustainability at work, as 83% of millennials said they recycle at home, but only 77% recycle in the workplace. 62% of the millennials surveyed in the report said that they would recycle even more at work if their workplace facilitated recycling and sustainability practices more effectively.

The research conducted by Lightspeed suggested that 1 in 10 millennials would quit their job on the spot if they discovered that their company was not engaged in any sustainability efforts. Clearly, sustainability is not only an imperative for businesses to be competitive in the marketplace – it’s also a necessary component for attracting ambitious millennial workers and instilling a sense of loyalty. A partnership with Good360 can demonstrate to your employees and to jobseekers in your area that you are committed to clear sustainability goals. In addition to helping you keep top talent, a Good360 partnership will put your excess goods in the hands of nonprofits who need them the most. Find out more on our homepage.


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Richard Barney, Good360’s EVP of Partnerships, is responsible for working closely with corporate partners to create programs that help them do good, better. Richard brings years of business-to-business sales and leadership experience to the nonprofit world and is tasked with ensuring that corporate partners realize a strong ROI from their partnership with Good360.
Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits