Donations Facilitated by Optoro Gives Families Peace of Mind - Good360

Donations Facilitated by Optoro Gives Families Peace of Mind

Organization: Healthy Start Coalition of Hillsborough County
Lives Impacted: 550 
Website: http://healthystartcoalition.org 

The Healthy Start Coalition of Hillsborough County is a private, nonprofit maternal and child health organization dedicated to reducing Hillsborough County’s infant mortality rate and improving the health and well-being of pregnant women as well as children and families within the county.  To do this, we offer a variety of core programs including the Healthy Start Program, Healthy Families Hillsborough, MomCare, Children’s Board Family Resource Centers, Safe Baby and Safe Baby Plus, Nurse-Family Partnership, and Adolescent Health. 

The Healthy Start Coalition of Hillsborough County fosters partnerships with all community organizations and individuals with a vested interest in maternal and child health to maximize community resources. By working together, the Coalition assesses community needs, develops a community-based service delivery plan, ensures the integration of local providers and services, and improves positive patient outcomes.  

Last year, Hurricane Irma’s impending strike on the Tampa Bay area left many of our families feeling unprepared for the storm and scrambling for resources. This year, through donations and other funding, our staff assembled 550 mini hurricane kits for our enrolled families ranging in size from 2 to 10 individuals. These kits included a small collapsible cooler bag, flashlight, batteries, hand sanitizer, mini first aid kit, back-up battery charger for cell phones, wipes, rain ponchos, coloring books and crayons. Thanks to donated goods facilitated by Optoro, we were able to provide extra diapers, formula, and pack n plays in advance of the hurricane season in order to be distributed as needed during both evacuation and storm recovery.  The kit also included a preparedness pamphlet with helpful links and hurricane information. 

These kits helped lower income, at-risk families feel a little bit more prepared for the hurricane season. The families collaborated with their family worker to make an emergency evacuation plan and to assemble a hurricane kit which made them feel more prepared overall in the event of another big storm or disaster. Many of our families cannot afford to purchase their own supplies, so these kits were the first step in preparing them. Several of our families are living out of a pay-by-the-week motel. They have few belongings and scrimp and save just to pay for the hotel and for food to feed their children. There is little left over to buy extra supplies like diapers and wipes and these donations went a long way to helping keep their families healthy and cared for.

these families find hope after such devastating times.

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.