Good360 | Good360 Brings Hope and Dignity to Southern Louisiana

Good360 Brings Hope and Dignity to Southern Louisiana

The following blog post was a submission in the 2nd Annual Shorty Social Good Awards. Good360 is honored to accept the award of finalist for this entry in the Emergency Relief category. We are proud of the work we have done with our partners RH, Tempur-Sealy, and The UPS Foundation. 

Imagine sitting in your living room, watching television with your family one summer evening when water begins pouring in under the doors at an alarming rate. This was the experience of Aimee G. in Lafayette, Louisiana in August 2016. Thankfully, she and her family evacuated safely. But they lost everything else.

As record-breaking amounts of rain continued to fall, the flood waters continued to rise. This historic storm took 13 lives, led to over 30,000 water rescues and damaged or destroyed more than 149,000 homes. Nearly a year after the disaster, thousands of families were still displaced and waiting on home repairs. Good360’s key goal was to help bring some of those families back to a place of resiliency.

As the global leader in product philanthropy and purposeful giving, Good360 transforms lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or other challenging life circumstances. To help serve the impacted Lafayette community, Good360 galvanized the support of key partners to address the long-term recovery needs of a community devastated by catastrophic flooding nearly o ne year earlier.

We aimed to deliver meaningful impact with measurable results:

  • Move families back into cleaned up and rebuilt homes.
  • Leave those families in a state of improved resiliency, better equipped to handle future disasters.
  • Speed up the overall recovery of the region.
  • Deliver hope and dignity to a disaster-impacted region all but forgotten by the media.

Guaranteeing that impacted communities are not forgotten Good360 has distributed over $9 billion in critical goods to those in need. Through our DisasterRecovery360 initiative, we leverage that expertise to deliver needed goods to those impacted by disasters. We ensure the RIGHT GOODS are delivered to the RIGHT PEOPLE at the RIGHT TIME throughout ALL phases of a disaster. To help address the needs of flood victims in Southern Louisiana, Good360 executed against the following strategy:


Take a Long-Term View of Disaster Recovery

More than 80% of donations occur within two weeks post-disaster, neglecting long-term recovery and rebuilding. The situation in Louisiana was exacerbated because this flood was caused by an unnamed storm and occurred when election-centric stories dominated the air waves. Typically, responding nonprofits would have been able to raise millions of dollars, but with a lack of media coverage, they raised only thousands. Good360 reassessed the needs of the community nearly a year after the initial disaster to determine the best approach to help.

Identify Specific Needs on the Ground

Research shows that up to 60% of goods donated during times of disaster end up in landfills because they are not the right goods at the right time. Good360 works directly with responding organizations on the ground in the impacted area so that we know exactly what is needed. In Lafayette, a formal case management process identified what items were needed, ensuring maximum impact.

Secure Partners Aligned with Our Mission

Good360’s work in Louisiana was made possible by the support of important partners, both nonprofits as well as corporations. Mississippi-based nonprofit Eight Days of Hope was undertaking an initiative to clean up and repair approximately 150 impacted homes in the region, and this provided Good360 with an effective way to distribute needed goods to those families. Furniture was identified as a core need and Good360 mobilized socially responsible corporate partners like leading luxury home furnishings company, RH (Restoration Hardware) and Tempur-Sealy, the world’s largest bedding provider. The UPS Foundation also provided shipping support to move the goods into the area.

Deployment: Deliver Hope and a Dignified Experience

Like many of our nonprofit partners, we always strive to give a hand up, not just a hand-out. Our product donations not only fill a practical need, but also reinstate a sense of pride and confidence. A table is not just a piece of furniture, but a place where a family can come together for meals and conversation, building and reinforcing bonds. In Lafayette, families were paired with an Eight Days of Hope volunteer team leader and an RH designer to help select the most appropriate pieces for their homes, imbuing the entire experience with compassion and dignity.

Deliver Measurable Impact and Transparency

Not only did flood victims get a hand up on the rebuilding journey, but our partners’ product contributions were tracked to their specific destinations with all details tying back to the case management process described above. Good360 provides metrics and impact stories to donors highlight the impact of donations on recovering communities.

Getting Louisianans Back Home Together with our partners, we created significant impact in flood-impacted Southern Louisiana over the course of a few concentrated days during the first week in June 2017:

  • 10 semi-truckloads representing $1.054 million in critically needed furnishings and home goods secured to support flood victims in the Lafayette, Louisiana area.
  • More than 500 pieces of furniture and home goods distributed in 3 days in order to refurnish 60+ homes.
  • Items were staged in a long-term recovery warehouse to distribute to up to 70 additional homes as they are rebuilt over the next six months.
  • 330 individual lives impacted.
  • Orchestrated effective collaboration between numerous partners, including 27 Louisiana-based nonprofits and three corporations.
  • Amplified donated funds by a ratio of 1:35, meaning that for every dollar donated, Good360 distributed $35 in goods.
  • Generated more than 189,000 media impressions through targeted media communications

While these results are impressive, perhaps the most poignant summary of our collective impact is encapsulated in the words of Aimee G.:

“What you all are doing for us is amazing. You are truly helping people when they are at their lowest. Just one small act of kindness can mean the world to somebody. I wish you all knew how grateful we all are.”

While we helped many families, and accelerated the recovery process significantly, Good360 is still working in the region to rebuild and refurnish homes and will continue to support Southern Louisiana for months and years to come.

See the original entry:

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits