Good360 and UPS Transform Lives and Build More Resilient Communities - Good360

Good360 and UPS Transform Lives and Build More Resilient Communities

 

The following blog post was a submission in the 2nd Annual Shorty Social Good Awards in the Business/NGO category. We are proud of the strong and long-lived partnership we have with UPS. 

 

After a major disaster, the generous (but often uninformed) outpouring of giving can result in a deluge of unsolicited goods. Research has shown that up to 60% of goods donated after a disaster end up in landfills or otherwise go to waste because they are not the right goods at the right time.

Additionally, disaster giving tends to be driven by media coverage, so once the news cycle has turned to the next breaking story, giving drops off precipitously. Approximately 80% of giving occurs within the first two weeks post-disaster, often leaving long-term recovery unfunded.

As the global leader in product philanthropy, Good360 has officially partnered with UPS in a Humanitarian Relief & Resilience Program that combines Good360’s impressive track record of distributing more than $9 billion in goods to those in need with UPS’s leading global supply chain and logistics expertise to tackle key issues in disaster recovery.

A Collaboration to Address Challenges in Disaster Recovery

Specifically, we jointly aim to:

  • Develop and codify an overall disaster response approach that addresses the unique needs of ALL stages of disaster recovery, from early response to long-term recovery.
  • Create awareness of the current gaps in disaster recovery and educate key stakeholders on the best ways to give during times of disaster.
  • Develop strategies to mitigate the adverse impact of future disasters by rebuilding more resilient communities today.
  • Improve response time and reduce waste related to in-kind giving in disaster recovery.
  • Develop ground-breaking approaches to disaster recovery as joint thought leaders in the space.

While Good360 and UPS have worked together for many years, UPS became a founding partner in our DisasterRecovery360 initiative in 2015. We are particularly proud of what we have jointly achieved between August 2016 and July 2017, leveraging these core strategies:

Spearhead best practices for in-kind giving during ALL stages of a disaster

Since in-kind giving is often uninformed about the actual needs of the impacted community, there can be tremendous waste and inefficiency. Good360 and UPS provide education and thought leadership around “thoughtful giving”, reinforcing the importance of aligning the right goods with the right people at the right time throughout every phase of a disaster. In partnership with UPS, Good360 has become the go-to platform for the acquisition and distribution of needed goods in alignment with the long tail of sustainable recovery.

Actively seek out and understand community needs

Whether it’s 24 hours or 12 months after a disaster, Good360 works with local nonprofits and agencies to determine the community’s needs, sources those items from donors and works with UPS to deliver them to recipients. Correct needs assessment means that the community gets what it needs and that fewer goods go to waste. Sent at the wrong time, unneeded items clog up supply routes and warehouses and divert the attention of recovery resources on the ground.

Proactively pre-position needed goods around vulnerable regions

During a disaster, a region’s infrastructure is often weakened – warehouses are damaged, transportation routes are compromised, and local goods that may have otherwise been available for distribution are ruined. Good360 and UPS have partnered to pre-position critically needed goods near vulnerable regions for rapid response when needs arise. Products such as cleaning supplies, bedding, and personal care items are stored in strategically located Good360 partner warehouses around the country and UPS ensures that those goods are delivered where and when needed.

A focus on resilient long-term recovery

Together, we prepare communities for future disasters by increasing their resiliency. Good360 and UPS teamed up to move over $1 million in premium quality furniture to flood-ravaged southern Louisiana in June 2017 – higher quality goods have a better chance of withstanding future disaster conditions. Internationally, Good360 and UPS have partnered to deliver school supplies to schools in Liberia, West Africa, a country ravaged by a civil war and the Ebola crisis. We are working with a Liberia-based NGO who is developing a model for a vastly improved education system. Helping break the cycle of poverty and lack of education is the ultimate in creating resiliency for the future.

Establish an official forum for information-sharing and thought leadership development 

In late 2016, Good360 introduced the “Good360 Disaster Recovery Council” with UPS as a founding partner. We have developed four key mandates for the Council to transform the way that both public and private entities handle disaster recovery: (1.) data mapping on effective giving (2.) driving engagement around long-term disaster recovery (3.) education about thoughtful giving and (4.) leveraging technology and innovation.

We’ve accomplished a lot together

The UPS / Good360 partnership views disaster recovery holistically and addresses all phases: preparedness, urgent response, post-crisis recovery efforts and disaster mitigation. We are proud to quote these highlights among our joint achievements in the 12 months ending July 2017:

  • Distributed over 60 truckloads of donated product worth over $5.1 million to disaster-impacted areas between August 2016 and July 2017, including:
    • Post-Ebola long-term recovery in Liberia
    • Louisiana (2016 floods)
    • Missouri (2017 floods)
    • The Carolinas (Hurricane Matthew)
    • West Virginia (2016 floods)
    • Flint, Michigan (ongoing water crisis)
  • Accelerated the recovery of some impacted areas by as much as 2-3 years.
  • Leveraged UPS in-kind support so that for every $1 donated, Good360 was able distribute $41 in needed goods.
  • In the first half of 2017, we jointly increased appropriate distribution of goods to disaster impacted communities by a factor of 8X, compared to the first half of 2016.
  • Also in the first half of 2017, we engaged 233% more local, on-the-ground nonprofits than in the first half of 2016.
  • We are jointly leading by example – the number of corporate donors engaged in disaster recovery gifts increased by 85% the first half of 2017 compared to the same period in 2016.

This is an extremely effective business/NGO partnership that truly leverages the unique strengths of each organization. Good360’s 34-year track record in combination with UPS employees’ skill and passion, the company’s logistics expertise, transportation assets and charitable donations makes a measurable difference in the communities we jointly serve.

See the original entry: http://shortyawards.com/2nd-socialgood/good360-and-ups


Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.