Good360 | Good360 and ASTRA Expand Toys for Joy Donation Program to Support More Children in Need

Good360 and ASTRA Expand Toys for Joy Donation Program to Support More Children in Need

Children learn through play.  It’s the way they become more creative, as well as how they socialize and problem-solve.  Unfortunately, families living in poverty often cannot afford toys for their children.  However, Good360 partnered with the American Specialty Toy Retailing Association (ASTRA) and Agape Distribution to step up and meet this need, providing joy to children who otherwise would go without toys.

In the wake of the closure of all Toys ‘R’ Us stores, Good360 and ASTRA launched a new program called Toys for Joy. Created to help fill the gap in toy donations left after the Toys ’R’ Us closures, Toys for Joy gives toy manufacturers who are members of ASTRA an easy way to donate toys and ensure that their donations reach fully vetted nonprofit organizations around the country.

After a successful donation program in the 2018 holiday season, Good360 worked with ASTRA again in June 2019 at the Marketplace & Academy trade show and education conference to aggregate exhibitors’ toy samples and coordinate their donation for the best possible impact.

Local community impact is made possible by Good360 partners such as nonprofit Agape Distribution in Sidney, Ohio.  Led by Pastor John Geissler, Agape is a free food pantry that feeds more than 22,000 people every month.  As one of our Community Redistribution Partners (CRP) Agape replicates Good360’s unique philanthropic model by taking in truckload-sized product donations from companies and distributing them to qualified nonprofit organizations in their region.  Agape serves more than 300 community-based nonprofits and is an important source of needed goods in the region.

In June, Agape received 18 pallets of toys worth an estimated $140,000 from more than 180 exhibitors who had excess inventory after ASTRA’s Marketplace & Academy trade show.  Agape has distributed these toys to several nonprofits to help at-risk children celebrate their birthdays.  The organization serves many single mothers struggling with finances, and their children are surprised and delighted to receive a birthday gift.

Additionally, representatives from a local church visited Agape to select toys for 55 needy children on the church’s giving tree.  The deacon was thrilled to provide the children with such high-quality toys the Toys for Joy program.

The toys distributed at Agape also help adults with disabilities.  Caregivers came to Agape to select toys that serve as great learning tools.  Toys with wooden pieces, stackable toys and colorful toys are used as manipulatives, increasing dexterity and range of finger motion.

The impact of Good360’s collaboration with ASTRA and Agape is far-reaching, and the Toys for Joy program will continue to distribute donated toys to those who need them the most.


Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits