Good360 | Girls Inc. Uses Walmart Donations to Teach Children Business Skills

Girls Inc. Uses Walmart Donations to Teach Children Business Skills

  • Girls Incorporated of Washington County
  • Hagerstown, MD
  • Walmart Stores: 1674, 2756, 2790 and 4423
  • Lives Impacted: 250

Girls Inc. inspires all girls to be strong, smart and bold.  Through our partnership with Good360 and Walmart, we are implementing an entrepreneurship program to impart real-life financial literacy and business experience for our girls. These activities assist middle and high school girls in learning what it takes to be an entrepreneur. Our new entrepreneurs will then become mentors; facilitating activities with our younger members (ages 6-12). Participants earn points and can redeem them for items they want or need during a community shopping spree.

Our families also earn Girls Inc. points by volunteering at our center, thus increasing parent engagement. This collaboration has been extremely helpful and beneficial to our low-income families, who receive much needed household supplies for their family, but are also learning valuable insight by volunteering alongside the people who care about themhopefully gaining a unique sense of purpose and appreciation. 

We prepare at risk youth to take responsibility for their futures, tapping into their own unrealized talents by fostering the development of real-world life skills including leadership skills, resume writing, interviewing skills, dressing for success, problem solving and teamwork. They are learning basic principles of business and financial management including marketing/advertising, pricing, inventory control and reporting. This opportunity helps provide the girls with additional tools to learn and to succeed where in a traditional academic setting, barriers such as language, social status, academic achievement or other factors may work against them. This fun hands-on experience will increase academic achievement, life skills and personal well-being with not only the girls but also our families. 

We have so many great stories about how this program benefited our girls and their families, and here are a few highlights: 

  • Ayesha used her Girls Inc. points to get an eight-foot Christmas tree for her mom. She said it would be the biggest tree she had ever seen. She was so excited because the tree they have was missing branchesnone of the lights worked and they could not afford new ones.  
  • Clara and her mom came shopping together at the Girls Inc. store. Her mom left in tears stating that this was the first time she and her daughter shopped together because she was always too busy. They had so much fun trying on clothes, laughing and spending time together. Her mom told us because of this experience, she is making it a priority to spend more time with her daughter.  
  • Camille could not wait to shop at the store because she wanted to get her brother and sister a new blanket that was fuzzy and warm because the heat doesn’t work in their house. 
  • Sarah redeemed her points for several books. Sarah loves to read. She was excited that she got to keep all the books and not have to return them. She said now she can share them with a friend when she is finished reading them.

This program wouldn’t have been possible without product donations from Good360 and Walmart.  Thank you for helping us create something great for the people we serve. 

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits