Contest Runner-Up: Beauty Bags Help Breast Cancer Survivors Find Their Smile Again  - Good360

Contest Runner-Up: Beauty Bags Help Breast Cancer Survivors Find Their Smile Again 

Organization: The Breast Cancer Charities of America
Lives Impacted: 10,000+
Website: http://www.iGoPink.org 

As Told to Good360 by The Breast Cancer Charities of America 

The Breast Cancer Charities of America exists to eliminate breast cancer as a life-threatening illness. We bring together organizations representing all health and social service disciplines in the commitment to establish new and unprecedented levels of effectiveness in resources, education, advocacy and support. BCCA is the only non-profit bringing the ‘integrated cancer care’ message to women of America. 

Breast cancer treatment can have negative effects on a woman’s femininity. From the loss of hair, eyebrows, breasts and more, women feel they are often not emotionally supported. Our program, Feeling Beautiful Again, realizes the aspects of their journey that effects their self-esteem and provides beauty bags filled with cosmetics, personal care items and more. These women who have been affected by breast cancer are so thankful for these gifts that most of them are in disbelief. In hopes to support the negative emotional effects of the disease, we make sure to get the best items for our patients. When a patient receives a Feeling Beautiful Again beauty bag, she feels empowered and inspired to continue her fight, she feels supported in her emotional journey and truly feels loved. 

One of our patients said, “I must say that the Feeling Beautiful Again program exceeded my expectations. I was truly amazed at the first site of the bags, then when I looked inside, I was blown away. To see such amazing products that these patients were able to use is absolutely indescribable and even the educational information was amazing. To see the smiles on our patients’ faces brings me joy when I get to hand out these beauty bags,” Thank you Good360 for helping us put smiles on the faces of our patients, even if it’s for just a little while.

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



 
// Added by SM - 2019-06-06 // End of SM edits