05 Sep CEOs Now See That Sustainability Is Valuable
The Ethical Corporation’s State of Sustainability (ECSOS) 2015 report noted that 69 percent of corporate CEOs believe in the value of sustainability, and only 9 percent noted an unfavorable view, according to Ethicalcorp.com. For the ECSOS report, the Ethical Corporation surveyed 1,500 professionals within its overall community. The professionals were sourced from a range of different firms, organizations, and companies, including NGOs, academic institutions, government organizations, and popular brands.
The Ethical Corporation noted that roughly 90 percent of corporate respondents believe that sustainability is rapidly becoming a more important aspect of their company’s overall business approach, highlighting that while a large number of CEOs personally may not see the value in sustainability, they at least are pushing their companies to keep in touch with current sustainability trends. Interestingly, roughly half of corporate respondents noted that their main corporate sustainability team actually reports directly to the corporate board—on the other hand, only 29 percent note that their team reports directly to the CEO. This showcases that both CEOs and corporate boards are beginning to treat sustainability as a serious issue—one that deserves their direct attention and time.
Lastly, as the Ethical Corporation points out in its study, CEOs and corporate boards do recognize now that sustainability is about more than just recycling or “staying green”—sustainability touches on all aspects of the corporate environment, ranging from supplier relationships and consumer attitudes to savings and employee engagement. Corporate boards and CEOs across the world acknowledge that investing in sustainability is now a requirement. In the past, it might’ve been more of a novel move, but thanks to the global push for the circular economy and sustainability, corporations can’t ignore sustainability any longer—doing so may cause a company to be deemed irrelevant by its customers.
Sustainability is something that all businesses, from local family firms to large corporations, must invest in. Companies interested in exploring sustainability should consider contacting Good360—the company specializes in crafting customized sustainable strategies for its clients. And, it’s important to note, these sustainable strategies do achieve notable “good” and positive change. Check out these impact stories from some of the nonprofits that directly benefited from these strategies.
Richard Barney, Good360’s EVP of Business Development, is responsible for working closely with corporate partners to create programs that help them do good, better. Richard brings years of business-to-business sales and leadership experience to the nonprofit world and is tasked with ensuring that corporate partners realize a strong ROI from their partnership with Good360.