Beauty Donation Gives Single Mothers Strength During Tough Times   - Good360

Beauty Donation Gives Single Mothers Strength During Tough Times  

Organization: Single Parent Squad
Lives Impacted: 55

Single Parent Squad (SPS) is an organization in Brooklyn, NY on a mission to ease the financial burden on low-income single parents, especially single and challenged moms. We help them with both big and small challenges in their lives to make sure they keep more money in their wallets and food in their pantries. These programs help these parents free up a portion of their income to provide more for their children’s needs. At the same time, SPS is looking to make these single parents happier, as we all know that happier parents make for a happier home. SPS is dedicated to providing low-income single parents living in Brooklyn with goods for their home and children.  

We held a giveaway event earlier this year where we were able to distribute high-end lipsticks to women in need. We were able to provide low-income single moms with the gift of beauty and dignity.  With the gift of these lipsticks, these women felt appreciated for all the hard work they perform every day. With a donation like this, these women feel like someone out there really cares about them and feel like they are not alone in their daily battles. The gifts boosted their confidence and self-esteem. 

Sandra, a 55-year-old single mother of five children, is not a magician, but every week, she does the impossible. Sandra has to stretch her income beyond expectations and find creative ways to support herself and her five kids. All responsibilities and tasks fall on Sandra’s shoulders, and she must face her challenges alone. Many times, she has to make difficult financial choices that break her heart. For instance, she has to choose between hiring a tutor for her son with learning disabilities or to pay for her daughter’s braces. Sandra is a devoted mother who works very hard to support and provide for her children. She will do anything for them. Often, she neglects her own needs and desires because her children’s health and happiness are her first priority. She would never allow herself to purchase a lipstick over food for her family. This gift brought tears to her eyes. We thank Good360 and gracious donors for donating the gift of confidence and beauty to Sandra and other single mothers in need.

Shari Rudolph
Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits