American Girl Provides One Champion Reader with a Remarkable Reward - Good360

American Girl Provides One Champion Reader with a Remarkable Reward

Frederick County Public Libraries

This past summer, one avid reader learned the valuable lesson of how dedicating time to accomplish your goals could come with an incredible reward!

Frederick Country Public Libraries (FCPL), a Good360 nonprofit partner, hosts a summer reading challenge where they encourage the youth in their community to read more for a chance to win some awesome prizes. They include treats from local restaurants or unique experiences around town, but a Melody American Girl doll was the only prize one little girl had her heart set on winning. Her local library was raffling off the toy, and participants had to submit reading tickets to enter the drawing. This American Girl doll was secured from Good360 through the Mattel-managed program, which permits raffles. The Mattel program cycle is currently closed to new applications. Organizations may source American Girl Dolls through the catalog, where raffling is prohibited for all items. Students received their first raffle ticket after achieving 500 reading points and an additional one with every 1,000 points they log until they reach 10,000 points.

After earning more than 20,000 reading points over the summer, the little girl entered all of her tickets into the drawing for the Melody American Girl doll. She even began to manifest her win by preparing her room for Melody’s arrival by making her a seat at the table, engineering a bed, and thinking about her name and what they would play together.

After a summer of intense reading, the library called the little girl and notified her that she was the brand-new owner of the Melody doll!

“Today, we got the call that she won, and I got to watch her jump up and down, shrieking my dreams came true (all day long),” said the proud mother of the little girl. “We could not be more grateful to FCPL and all of the amazing Urbana Librarians.”

Development Officer at Frederick County Public Libraries, Jessica El-Zeftawy, expresses how this doll from American Girl can mean everything to students who frequent the Frederick County libraries.

“We know the kids in our community have had it rough. Donations [from Good360] gave my staff an amazing opportunity to share some joy this year,” said Jessica. “The chance to reward kids for their hard work, and encourage an excitement for reading, hopefully for a lifetime, is a priceless gift – thank you.”

Contributions such as these provide a sense of wonder and excitement for kids, especially during a global pandemic when connecting students with books and learning has been strained due to social distancing precautions. Now, this passionate reader can curl up with her new friend and another great book and reap the benefits of her devotion to reading.

Shari Rudolph

Shari Rudolph is Chief Development Officer and Chief Marketing Officer at Good360. She is an accomplished retail, digital commerce hand media executive with a strong track record of building audiences, revenue, and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York, and Silicon Valley. She is also an adjunct professor teaching marketing, advertising, and entrepreneurial studies classes. She earned her MBA from The Anderson Graduate School of Management at UCLA.