How to Align Your Brand’s Sustainability with the UN’s Sustainable Development Goals - Good360

How to Align Your Brand’s Sustainability with the UN’s Sustainable Development Goals

 

Choosing to pursue a sustainability action plan is a terrific first step for any big brand or organization. As many companies soon discover, however, choosing sustainability goals and finding the right criteria to measure the success of brand sustainability efforts can prove difficult.

In order to address this need the United Nations developed their Sustainable Development Goals, or SDGs, to give brands a roadmap with which they could navigate the decisions they need to make to create more eco-friendly packaging, operations, and more. Countries in the United Nations adopted these goals on September 25th, 2015, in an effort to create a more streamlined process for brands and organizations wishing to implement sustainability practices.

Get started by visiting the UN’s landing page containing all 17 SDGs. The most appealing aspect of the SDGs from a corporate standpoint is the actionable steps and solutions provided for each goal. The SDGs are not simply vague, overreaching markers for progress; each goal lists specific targets, key facts and figures, and helpful links for brands looking to align their sustainability initiatives with the frameworks established within the SDGs.

For example, the first goal, ending poverty, contains specific targets and breakdowns of how companies can realistically address this concern within their operations. Wal-Mart, a corporation that receives occasional negative press due to its low wages, has aligned its sustainability efforts with this goal to alleviate poverty among its employees and among local communities. Walmart’s global Women’s Economic Power Initiative aims to reduce women’s poverty and improve living conditions for women around the world.

Other organizations promote their brand sustainability by addressing other SDGs while collaborating with environmental organizations. Last year Adidas partnered with Parley for the Oceans to create sportswear that is made from plastic waste. Using the SDGs as a template, brands can address pressing issues in a measurable, effective manner. If you’re examining your brand’s own operations to see where you can implement sustainability, consider your excess goods as a place to start. Through Good360 you can connect with nonprofits in need of vital products that your company can provide. Find out more on our homepage.
Source: http://www.sustainablebrands.com/news_and_views/marketing_comms/matthew_yeomans/why_you_should_align_your_brand%E2%80%99s_sustainability_effo

 


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Richard Barney, Good360’s EVP of Partnerships, is responsible for working closely with corporate partners to create programs that help them do good, better. Richard brings years of business-to-business sales and leadership experience to the nonprofit world and is tasked with ensuring that corporate partners realize a strong ROI from their partnership with Good360.
Richard Barney
Richard Barney
richard@good360.org

Richard Barney, Good360’s EVP of Partnerships, is responsible for working closely with corporate partners to create programs that help them do good, better. Richard brings years of business-to-business sales and leadership experience to the nonprofit world and is tasked with ensuring that corporate partners realize a strong ROI from their partnership with Good360.