Good360 | Good on the Ground: The Aftermath of Hurricane Harvey and Good360’s Disaster Recovery Efforts

Good on the Ground: The Aftermath of Hurricane Harvey and Good360’s Disaster Recovery Efforts

In late August 2017, Hurricane Harvey dumped more than 40 inches of rain in regions of Texas in just a few days.  The storm and the resulting floods inundated hundreds of thousands of homes, displaced more than 30,000 people and prompted more than 17,000 rescues.

As Harvey formed in the Gulf of Mexico, Good360 mobilized its network of private, public and nonprofit partners for both short- and long-term support. We pre-positioned needed goods outside of the impacted area so that we could begin helping in the early response phase. We also gained commitments for millions of dollars in goods from dozens of corporate donors for goods that will be needed throughout the long-term recovery and rebuilding process.   

The work we do wouldn’t be possible without the creativity and collaboration of both our corporate and nonprofit partners. For instance, FTD Companies came to the table with donated warehouse space in the Dallas/Ft.Worth area, allowing Good360 to stage items like personal hygiene items and clean-up supplies outside of Houston, but close enough where they could be distributed within hours.  

Nora Rivera, Operations Manager for FTD Companies’ Garland, TX warehouse said, “When I heard on the news that we were needing warehouse space, it was very surprising to me because that’s one of the pieces of information that is really never covered.  You just think about… let me go drop off water, let me go drop off canned goods, but you never think about how it is going to get to Houston.  Where do you put all that?”

The Goodness Project, based in Ft. Worth, is one of Good360’s larger nonprofit partners and has been active in hurricane relief and recovery efforts since the storm first hit.  Bill Fletcher, the founder of The Goodness Project said, “One of the unique things about our partnership with Good360 is we’re able to request certain items that Good360 is then able to go to their donors and actually source out those products for us… So that’s the great part about Good360 is that they get us what we need.”

The Goodness Project’s Operations Manager, Zak Halverson added, “We try to give everyone the best stuff we can.  The brand new stuff.  Stuff you can be proud you have.  That’s why coordinating with Good360 is such a great thing.”

The recovery process in Houston (and all hurricane-impacted communities) will be long, taking many years in some areas.  The initial storm may have passed, but the impact is still felt far and wide, with tens of thousands of individuals and families displaced and having lost everything.  Good360 is committed to supporting Houston and other communities for the long-term.   

If you are a nonprofit doing work on the ground in a disaster-impacted region and would like more information on sourcing needed product, please email Tiffany Everett at   

If you are a corporation with product and/or cash to contribute to long-term recovery and rebuilding efforts, please email Jim Alvey at   

Individuals looking to donate towards recovery efforts for Hurricane Season 2017 click here.

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits