28 May Helping Good360 Reach More People with Disabilities Online
By Simon Dermer
We are absolutely thrilled that Good360 has joined our coalition to engage and empower people with disabilities. Good360’s mission has many parallels to ours – to bring big organizations together to cause big social impact. That’s what we’re doing with our web-based assistive technology, which Good360 features on its websites to demonstrate inclusiveness to everyone that visits them online.
If you or a loved one has a physical disability, simply click the blue wheelchair symbol at the top right-hand of good360.org to download the eSSENTIAL Accessibility application. The app provides a suite of keyboard and mouse replacement solutions, among other tools, and is completely free to use. It only takes seconds to download!
Making websites accessible to people with disabilities is important for nonprofits; they want to demonstrate to partners and funders that they’re “mirroring” the communities they serve. One in five Americans has a disability, and more than 1,000 of Good360’s prequalified charities, schools and libraries serve the disability community directly.
We don’t stop there. We know people with disabilities are a large and influential community, and that helping them get access to needed goods drives social impact. So we helped Good360 develop a dedicated channel to directly reach the disability community and other stakeholders to highlight their ongoing work with leading brands to donate inventory to underserved groups. The channel can be found at essentialaccessibility.com/Good360.
Other brands have created their own channels, too. For example, we’re helping Greyhound communicate its bus route and boarding assistance for travelers with disabilities, and Harvard Pilgrim Healthcare is using its channel to reach customers with disabilities as well as the growing number of older Americans with age-related disabilities (like arthritis) who are searching for medical and insurance information online.
We’re thankful that Good360 is part of our coalition as the leading nonprofit in product philanthropy, and we look forward to building on our relationship in the months to come.
Simon Dermer is the Managing Director of eSSENTIAL Accessibility. To contact eSSENTIAL Accessibility or request a meeting to learn how your organization can participate in this global initiative, click here.