Thoughtfully Steps In To Provide Hope and Joy Around the Holidays to Disaster Survivors - Good360

Thoughtfully Steps In To Provide Hope and Joy Around the Holidays to Disaster Survivors

2018 brought a multitude of large scale and devastating disasters. Hurricanes Florence and Michael brought unprecedented damage to the Carolinas and the Florida panhandle leaving thousands of people displaced from their homes. Additionally, California saw their most deadly and destructive wildfire season to date with a total of 8,527 fires burning across the state. The total cost of damages inflicted by the 2018 disasters reached nearly $33 billion. In the aftermath following disasters of this magnitude, the main focus goes to the immediate needs of the community such as baby products, personal hygiene items and clean up supplies. Then as the recovery progresses, the focus turns to bringing in rebuild and refurnishing materials. Meeting the bare necessities of each family is the priority of most disaster recovery nonprofits. While meeting those needs are extremely critical, less obvious needs such as emotional and psychological needs tend to be overlooked in the recovery process. Many families have just experienced one of the most traumatic times in their lives and they rarely have a moment to stop and breath once the recovery begins. In order to help give families a slight reprieve during this time, Good360 partnered with Thoughtfully, Giving Children Hope and Bay Education Foundation to put on distribution events for those affected by disasters in 2018.  

In addition to assisting with the critical and more obvious needs post-disaster, Good360 actively looks for ways to help with the less obvious emotional trauma that comes with disaster. One of the ways we have engaged in responding to those needs is through distribution events organized for the purpose of providing members of the community with items that are qualified as more “nice to haves” than “need to haves.” Good360 partnered with Thoughtfully in their initiative that represents the company’s commitment to support Non-Profit Organizations. Ten percent of all thoughtfully.com profit goes toward the initiatives fund to support local, regional, and national organizations as part of their mission to enhance human connection by inspiring others to live & give thoughtfully.  Together with Good360, Thoughtfully was able to provide over $200,000 gourmet gift baskets to be distributed at events in California and Florida.   

In California, Good360 worked with Giving Children Hope to distribute the kits to families that were affected by the 2018 fires. In Florida, the kits will be distributed at an event held by the Bay Education Foundation that will be taking place to show appreciation to the teachers in Panama City who have worked tirelessly to continue helping the children of their schools, while dealing with their own hardships following Hurricane Michael. Receiving a gift like a gourmet box filled with gifts and treats is not what most people are expecting to receive at large distribution events, and when they are handed a beautiful gift during an uncertain time, the surprise and gratefulness on their face is clear to see.  

Good360 takes a holistic approach to disaster and aims to address all of the needs of those affected. We are grateful to donors like Thoughtfully who see the wide array of needs following a disaster and engages in the most appropriate way possible.  

 

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.