Survivors Receive Quality Socks After Disaster in Florida - Good360

Survivors Receive Quality Socks After Disaster in Florida

Donor: Bombas
Nonprofit: High Socks for Hope
Disaster: Hurricane Michael

The damage a hurricane can cause goes well beyond what we are shown on the news during the initial impact of the storm. Affected communities can take multiple years to recover from the physical and emotional trauma caused by a hurricane. For many families, insurance payouts must go to home repairs, leaving them with significant out-of-pocket costs to replace all of their personal items. Essential household items are replaced slowly over time and ‘must need’ items are prioritized over everything else. As we enter the 2019 hurricane season, Good360 is not only reminded of the needs that still exist from past disasters, but we are also looking to the future and ensuring we are prepared for whatever may come.

In disaster times, even the smallest things can make a huge impact in the life of a family. Knowing this, Bombas made a commitment to contribute 100,000 pairs of high-quality socks to distribute to current hurricane survivors and to pre-position for the upcoming hurricane season. Good360 warehouses in Florida, Texas and Omaha each received 5 pallets of socks to be distributed in the most thoughtful way possible. Our nonprofit partner, High Socks for Hope, has been distributing the Bombas socks to survivors of Hurricane Michael along with other needed goods, such as furniture. Families were so excited to receive pairs of brand new, high-quality socks for their families, and were grateful for the small item that went a long way in showing that there are organizations who understand their needs.

The importance of having basic items such as socks ready to be deployed when a disaster strikes cannot be overstated. Having Bombas socks placed at strategic locations near disaster vulnerable regions will help Good360 deliver critically needed goods exactly when they are needed. We are thankful to partners like Bombas who understand the importance of taking a long-term approach to disaster recovery as well as a proactive approach to disaster response.

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits