GAF Helps Communities Rebuild Homes After Hurricane Florence Devastation - Good360

GAF Helps Communities Rebuild Homes After Hurricane Florence Devastation

Nonprofit: Goodness Outreach Depot, New Bern Habitat for Humanity, Cape Fear Habitat for Humanity, Impact Ministries, Tabernacle of God Dillon, and Marion county Habitat for Humanity  

Hurricane Florence was the first major Hurricane that hit the United States in the 2018 hurricane season. The damage inflicted by Florence was unprecedented and the effects are still being felt by those left in its wake. Over 600,000 homes were damaged or destroyed by Florence and as nonprofits begin the rebuilding phase, they are in desperate need of basic rebuild materials such as drywall, insulation, flooring and shingles.  

Immediately following Hurricane Florence, GAF reached out to Good360, knowing that shingles would be needed in the rebuild phase. Thanks to this incredible partnershipGood360 was able to facilitate the distribution of 14 truckloads of shingles exactly when they were needed, directly to our trusted nonprofits partners that are active in the rebuild process.  

 Although shingles are a highly needed item following a disaster, it would still be a few months before they could be utilized. Sending donations that cannot be utilized to the field in the midst of a disaster inundates nonprofits and slows down the recovery process. GAF understood the importance of only sending products that are needed to the disaster field and agreed to let us send the shingles to one of our warehouse partners outside of the disaster region, so they could be held until nonprofits were able to start utilizing them.  

Three months after we received the donation of shingles, Good360 started to receive requests for rebuild materials from nonprofits on the ground. Thanks to GAF we were able to accommodate those requests immediately and distribute 215 pallets of shingles to six different nonprofits. That is enough shingles to completely roof over 100 homes. That means 100 families were brought one step closer to full recovery. This would not be possible without thoughtful donors like GAF and The UPS Foundation who has been instrumental in helping us get critically needed product to where it is needed most. The UPS Foundation orchestrated the pickup and delivery of every truckload of shingles that arrived in Florenceaffected regions. Our nonprofit recipients of the shingles — Goodness Outreach Depot, New Bern Habitat for Humanity, Cape Fear Habitat for Humanity, Impact Ministries, Tabernacle of God Dillon, and Marion County Habitat for Humanity — ensured that the shingles went to families that needed them the most. We received many stories from these nonprofits describing how grateful and happy the homeowners were to be receiving a brand-new roof at no cost to them.  

Good360 is proud to partner with donors and nonprofits that understand what it takes to make a true and lasting impact on the lives of people that have been affected by a disaster. Good360 will continue to pursue these types of partnerships and communicate the importance of sending the right products to the right people at the right time in the disaster recovery process.  

Shari Rudolph

Shari Rudolph is Chief Development Officer and Chief Marketing Officer at Good360. She is an accomplished retail, digital commerce hand media executive with a strong track record of building audiences, revenue, and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York, and Silicon Valley. She is also an adjunct professor teaching marketing, advertising, and entrepreneurial studies classes. She earned her MBA from The Anderson Graduate School of Management at UCLA.