Good360 | Donation from Coca-Cola Provides Clean Drinking Water for Hurricane Dorian Survivors

Donation from Coca-Cola Provides Clean Drinking Water for Hurricane Dorian Survivors

  • Crisis Response International   
  • https://criout.com/ 
  • Coca-Cola: vitaminwater and Dasani 
  • Lives Impacted: 300 

When Hurricane Dorian struck the Bahamas, it left a trail of catastrophic damage in its path. Dorian is regarded as the worst natural disaster in the Bahamas’ history, and the most intense tropical cyclone on record to hit the islands.  Unprecedented high-speed winds flattened or swept away most structures, leaving at least 60,000 people displaced.  The legacy of the storm will be felt for years to come, and it will take a massive amount of resources to repair the damages.   

Good360 responded to the crisis as soon as our trusted nonprofit partners were able to identify the unmet needs on the ground.  Grand Bahama still has a high concentration of salt in their water due to the storm surge. While it is safe to bathe or wash dishes and clothing, it isn’t safe to drink. Additionally, many people are still living in tents on their property and will be for months to come. Crisis Response International shared this situation with Good360’s disaster team and Coca-Cola immediately responded with a donation of vitaminwater and Dasani to help keep the victims of the storm hydrated.   

Good360 will continue to work with corporate donors and nonprofit partners to get critically needed product to nonprofits engaged in the Dorian response and recovery efforts on the ground.  

Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



 
// Added by SM - 2019-06-06 // End of SM edits