Summer is a glorious time. But for low-income families in America, it can come with a host of unique challenges. Chief among them is what to do with children when they are out of school, but summer camps and childcare are out of reach. Food insecurity is another big problem for...
It’s expensive to be poor in America. For those living in or on the edge of poverty, daily life is a constant struggle. Ironically, living an extremely low-income existence can lead to higher-than-normal costs as well. Take grocery shopping. Because serving low-income neighborhoods can be unprofitable for large chains, residents in these...
“Generational marketing” seems a bit gimmicky—until you realize how critical it can be to your marketing efforts. If your nonprofit isn’t thinking about your marketing along generational lines, it’s a missed opportunity. Here are some ways to take advantage of the motivations and preferences across these key cohorts: Boomers (ages 58-76, in...
5 Inspiring GivingTuesday Examples to Level Up Your Next Campaign The global day of generosity known as GivingTuesday always falls on the Tuesday after Thanksgiving, appropriately enough. This year, that puts GivingTuesday on November 29th. For those of us in the nonprofit sector, it’s like Christmas, New Year’s and Fourth of July...
Many nonprofits need computer software and equipment in order to properly manage their day-to-day operations. ...
The COVID-19 pandemic has dramatically changed the environment for nonprofits: An exponential increase in need as Americans everywhere face a depressed economy. Would-be donors who might be encountering their own financial hardships. And social distancing restrictions that are making it harder for constituents, staff and volunteers to interact. Ironically, one area...
All across America, food pantries fill a critical need — helping to keep families and children from going hungry as millions deal with food insecurity every day. The need has always been there, but the pandemic has made it exponentially worse. During this unprecedented time, millions of additional Americans have flooded...
At Good360, we know that grassroots organizations are continually stretched for resources. Budgets seem to be perpetually tight, and you’re always trying to squeeze more out of every dollar. We also know most local nonprofits can’t rely on huge fundraising campaigns or mega donors to fill their coffers. According to data...
GivingTuesday was created in 2012 with a simple goal: to give everyone a chance to do some good. Together. On the same day. Since then, GivingTuesday has grown into a global phenomenon. In 2019, this worldwide day of giving raised an astounding $511 million just in the U.S. All together, last...
The best kind of storytelling operates on a deep, emotional level. Human beings are hard-wired to respond to stories because they engage our imaginations, create suspense, make us care about characters we can relate to, and touch on universal experiences — love and loss, triumphs and defeats, personal transformations and tragedies. A...