30 Aug Wall of Denim: Turning Blue Jeans into Insulation
Earlier this year, we announced our partnership with Wrangler and Cotton Incorporated’s Blue Jeans Go Green program where post-consumer jeans are upcycled into sustainable home insulation. At that time, Wrangler committed to providing funding and materials to produce enough insulation to outfit 100 structures; that donation was specifically earmarked for homes, schools and community buildings that were affected by Hurricane Harvey.
Recently, Good360 worked with volunteers from All Hands and Hearts – Smart Response and Wrangler representatives to install this insulation in homes in the Houston area. Wrangler not only provided the product, but also provided their expertise on how to install it, making sure that the volunteer crews knew how to use the insulation to its fullest potential.
Wrangler combines scraps from manufacturing, leftover design samples and consumer donations and then processes that denim back into cotton fiber and upcycles it into Ultra Touch Denim Insulation. This insulation is not only helping families in need, but is also contributing to a reduction in apparel-related waste. From the Good360 perspective, having partners like Wrangler that give exactly what is needed when it’s needed really helps speed up the recovery process.
Watch the video above to learn more or read more on the Wrangler site.