Wall of Denim: Turning Blue Jeans into Insulation - Good360

Wall of Denim: Turning Blue Jeans into Insulation

Earlier this year, we announced our partnership with Wrangler and Cotton Incorporated’s Blue Jeans Go Green program where post-consumer jeans are upcycled into sustainable home insulation.  At that time, Wrangler committed to providing funding and materials to produce enough insulation to outfit 100 structures; that donation was specifically earmarked for homes, schools and community buildings that were affected by Hurricane Harvey.

Recently, Good360 worked with volunteers from All Hands and Hearts – Smart Response and Wrangler representatives to install this insulation in homes in the Houston area.  Wrangler not only provided the product, but also provided their expertise on how to install it, making sure that the volunteer crews knew how to use the insulation to its fullest potential.

Wrangler combines scraps from manufacturing, leftover design samples and consumer donations and then processes that denim back into cotton fiber and upcycles it into Ultra Touch Denim Insulation. This insulation is not only helping families in need, but is also contributing to a reduction in apparel-related waste. From the Good360 perspective, having partners like Wrangler that give exactly what is needed when it’s needed really helps speed up the recovery process.

Watch the video above to learn more or read more on the Wrangler site.

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.