Year in Review: All the Good We Did in 2018 - Good360

Year in Review: All the Good We Did in 2018

While each year brings new challenges and new opportunities, Good360’s mission remains steadfast: We’re dedicated to transforming lives by providing hope, dignity, and a sense of renewed possibility to people affected by disasters or other challenging life circumstances.

During our very busy 2018, we made good on that bedrock mission in numerous, impactful ways — to the tune of approximately $300 million in donated products distributed throughout the U.S. and around the world.

Put another way, we shipped nearly a thousand truckloads of critically needed goods, representing more than 30,000 individual donations from more than 300 corporate partners. These products included more than 153,000 pieces of apparel, 1.3 million personal care items, and some 454,000 toys.

Last year’s donations bring our cumulative contribution to the greater good to more than $9 billion worth of products distributed over our 35 years.

These are impressive numbers, but we try to remember that behind each of these donations is a community, a family, a person in need. Also behind every donation is one of our corporate partners who has generously given of its expertise, inventory, cash, or all of the above. And stepping in to coordinate efforts on the ground is usually one or more partners from our nonprofit network, now numbering above 75,000 registered organizations.

Together, we ensure that the right goods go to the right people at the right time.

While we have long championed this goal in all areas of philanthropy, in 2018, we launched one of our most ambitious efforts to date to promote it in the realm of disaster recovery. Together with All Hands & Hearts – Smart Response and Global Citizen, we created the Resilient Response campaign.

At the core of the campaign is a six-point pledge aimed at encouraging companies and individuals to take a more thoughtful, purposeful approach to disaster giving. The pledge garnered a fair amount of positive press, including a featured article in Fast Company and appearances on CNBC.

One of the six pillars of the pledge is to educate our associates, colleagues, consumers and the public on how they can better respond to disasters. In 2018, we made significant strides in this area through the Good360 Disaster Recovery Council, where we’re focused on understanding and spreading best practices for disaster response, creating a predictive model for disaster recovery, and advocating for more purposeful giving.

In 2018, our disaster recovery efforts took us from the Gulf coast to the island of Puerto Rico to the rolling hills of California’s wine country, which is still recovering from the massive wildfires of 2017.

We activated several large partnerships in disaster recovery last year. To date, our collaboration with the Rebuild Texas Fund has resulted in the distribution of more than $9 million in products to help communities recovering from devastation of Hurricane Harvey. We also partnered with the high-profile Center for Disaster Philanthropy to strengthen disaster logistics in the Houston area in the aftermath of Harvey.

As part of its $1 million commitment to hurricane recovery in Texas and Louisiana, the UPS Foundation has worked closely with us to enable the transportation of needed goods to numerous disaster zones.

We also expanded our national partnership with DollarDays to tap the chain’s massive wholesale supply chain to create a powerful channel to respond to disasters.

Many of our efforts in 2018 focused on supporting the long-term recovery of communities heavily impacted by the unusually active hurricane season of 2017. For example, we partnered with Tempur-Sealy, Serta and Tomorrow Sleep to send thousands of new mattresses to families in need in Puerto Rico. We also partnered with The Safe America Foundation and the UPS Foundation to provide $400,000 worth of toys for children on the island.

In addition to our work in disaster recovery, we continue to make our donations available through other important channels:

  • Our online donation catalog allows any registered nonprofit organization to find the goods they need to run their operations
  • Our Truckload Donation Program offers nonprofits a way to get products at scale
  • In 2018, we matched 3,746 local stores with nonprofit organizations through our Retail Donation Partnership program and we were thrilled to expand our partnership with Walmart and begin matching their stores with community-based nonprofits as well.  
  • Our growing network of Community Redistribution Partners allows us to amplify our impact by serving thousands of nonprofits through warehouses located around the country.

Last year, we also partnered with the American Specialty Toy Retailing Association (ASTRA) to create Toys for Joy donation program, which was partly in response to the donation gap left by the bankruptcy of Toys ‘R’ Us.

Other key partnerships in 2018 included collaborations with American Eagle Outfitters, Crate and Barrel, Wrangler, Citizen Watch, Dow Chemical, and more.

Looking ahead to the rest of 2019 and beyond, we want to build on our mission in every channel and grow our donation distribution across the board. We want to promote and strengthen what we like to call the Circle of Good: helping companies resolve the business challenge of responsibly distributing goods for maximum impact and, in doing so, help our nonprofit partners deliver on their own important missions. (In June, we awarded a 2018 Circle of Good Award for Outstanding Donor to the Tempur Pedic Distribution Center in Phoenix for sending out mattresses by the truckload to disaster zones all around the country.  We also recognized American Eagle Outfitters with a Circle of Good Award in Disaster Recovery for their continued support in both 2017 and 2018.)

We are also focusing on inviting new nonprofits to register with Good360 (for free) in order to gain access to donations from top brands and other socially responsible companies. Additionally, we intend to continue to be a catalyst for education on the most effective ways to give during disasters, including building on our Resilient Response campaign and expanding the mandate of the Good360 Disaster Recovery Council.

In the end, our aim is simply to make the greatest impact possible by strengthening our cross-sector partnerships, improving our logistics and operations, and being the strongest advocate for more purposeful giving. We are looking forward to looking back on 2019 knowing that we were able to help more communities and families in need than ever before.

For more information on last years impact and how we worked with our donor to distribute $300 million in needed goods, helping transform the lives of children, families, veterans, survivors of disaster click here.

Shari Rudolph
Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits