Good360 | Why Every Day Is Earth Day at Good360

Why Every Day Is Earth Day at Good360

For the 50th anniversary on April 22, organizers around the world had planned to put on some of the biggest events ever in celebration of Earth Day.

Then the pandemic hit. 

Suddenly, hundreds of millions of people across the globe were sheltering in place in their homes and practicing social distancing. There would be no beach clean-ups, festivals for friends of the environment, marches or protests.

But COVID-19 managed to do something that countless “go green” campaigns haven’t been able to achieve — a global slowdown that has cut oil consumption by historic levels and the biggest fall in carbon emissions since World War II.

While these cuts have come from all the wrong reasons — a horrific health crisis and a shutdown of large sections of the economy — the pandemic has shown that it’s possible to make the kinds of massive shifts that’s needed to limit the effects of climate change. 

COVID-19 has also forced Americans to rethink some of their behaviors: Working from home might become the norm for many, cutting demand for gas. People might buy fewer non-necessities from stores and see less need to consume overall. 

As we mark Earth Day in this most unusual year, we ask that you consider how Good360 has been working to shift behavior toward a more earth-friendly future, and how you might contribute as well.

Since our establishment more than 35 years ago, Good360 has been a relentless champion of product philanthropy. By giving corporations an easy way to donate goods that might otherwise go to waste, we prevent millions of products from ending up in landfills each year. In fact, over the lifetime of the organization, we have moved more than $9 billion worth of goods from corporate donors to nonprofits serving vulnerable communities around the country.

Here are other major ways that we drive sustainability with our programs:

Disaster Recovery: For years, we have been focusing in the area of disaster recovery and getting critically needed goods into areas impacted by fires, floods, hurricanes, tornadoes and other large-scale disasters. Our approach has been to provide donations that aid communities throughout the lifecycle of a disaster, not just in the immediate aftermath, and to match giving with real needs on the ground. Research shows that approximately 60 percent of all donations given during a disaster ends up going to waste or otherwise not used as intended. We have long advocated for an approach to disaster giving that creates more resilient communities rather than unnecessary waste.

Resilient Response: As part of our disaster recovery work, we have launched a multi-year initiative called Resilient Response, in partnership with All Hands and Hearts – Smart Response and the One Star Foundation. The initiative centers on a six-point pledge that asks corporations to take a more proactive and thoughtful approach to disaster giving. The goal is to create more sustainable disaster relief, build stronger communities, and prevent waste. Dozens of major corporations, including Walmart, Salesforce, Dow and UPS, have signed the pledge.

Nonprofit Network: We have built up a network of more than 90,000 nonprofits, schools and charities that are eligible to receive products from our corporate donors. These organizations receive donations through our various distribution channels, including our Retail Matching Program, Direct Truckload Program, and our Community Redistribution Partners. By giving them access to donated products, we not only empower these groups to better serve their populations, but we also allow corporations to find ways to reuse inventory such as customer returns that might otherwise be discarded.

Earth Day is an opportunity to rethink how we as a society, both individuals and companies, can take proactive steps to consume less, reuse more, and be smarter about deploying our limited natural resources. For Good360, every day is Earth Day because sustainability is at the heart of what we’re trying to accomplish through our private-public partnerships. 

On April 22nd, we invite you to consider engaging with us to work toward a more sustainable world. If you are a corporation with goods to donate, please register here. If you are a nonprofit organization that would like to receive donations, register here.

Shari Rudolph

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.

// Added by SM - 2019-06-06 // End of SM edits