Walmart Donation Program: Good360 Partners with Walmart to Boost Local Impact - Good360

Walmart Donation Program: Good360 Partners with Walmart to Boost Local Impact

Is your nonprofit interested in receiving Walmart donations on a regular basis? Click here for more information on our Walmart Retail Donation Partnership program and to sign up.

Walmart is not only the largest employer and the biggest retailer in America, it’s also one of the most powerful forces in sustainability. Given its sheer size, the company can make an enormous impact each time it improves the efficiency of its supply chain, sells more environmentally-friendly products in its stores, or gets closer to its goal of eliminating one billion metric tons of greenhouse gases by 2030.

Walmart’s commitment to cutting waste and improving sustainability across its operations has made it one of Good360’s most valuable corporate partners. The company has long been a part of our Truckload Donation program, which enables nonprofits to receive product donations at scale. Walmart has also been honored with our Circle of Good Award for its role in collecting and distributing millions of dollars in donated items each year.

In 2018, the retail giant approached us about expanding its involvement in Good360’s Retail Donation Partnership program. For years, the program has allowed nonprofits in our network to receive products directly from local store locations of national retailers such as The Home Depot, Williams-Sonoma, and Bed Bath & Beyond. Now, Good360 adds Walmart donations to this list. If you’re interested in joining our new Walmart Retail Donation Partnership program? Click here for more information and to sign up.

Under our newly launched Walmart Retail Donation Partnership program, we will be matching Walmart stores with local nonprofits all across the country. Participating nonprofits will make regular pick-ups of non-food goods from their assigned store(s) in order to help serve those in need in their local communities. Walmart has more than 3,900 Supercenters in the United States, and Good360 will be rolling out this program to every store by the end of 2020.   

There are two levels of participation for nonprofits in this program. Nonprofits with the capacity for a larger volume of goods may be eligible to be a Good360 Market Lead where qualified nonprofit organizations will each partner with multiple Walmart locations in their region. Separately, there are also opportunities for nonprofits to be matched with a single store.  All nonprofits must be registered 501(3)(c) organizations and approved Good360 members to participate in this program.

Each nonprofit organization that comes in as a Market Lead will be responsible for maintaining the primary relationship with each store in their market. The Good360 RDP program is built on cultivating good working relationships with store managers at each location, so the Market Lead role is an important one.

Market leads will also ensure that routine local pickups are made on time, every time, and to serve as the backup for the stores that are matched with other nonprofits in that particular market.

In return, we will give Market Leads first pick at Walmart stores that become available for RDP donations in their market. We’ll also give Market Leads a substantial credit that can be used towards obtaining products in the Good360 network.

Janet Thompson, Good360’s senior director of program operations, called the Walmart Retail Donation Partnership Program a “win-win” for Walmart and the nonprofits that are receiving the donated products.

As with our regular RDP program, nonprofits get weekly access to Walmart donations in large volumes. These items include apparel, toys, small appliances, office and school supplies, furniture, personal hygiene products, and more.

For Walmart, the expanded Market Lead Program allows the retailer to better manage its supply chain and customer returns, and reduce waste by preventing products from going to landfills.

“This program empowers Walmart associates to give back to their community, allowing excess product to be put to good use,” Thompson said. “It creates logistics and cost saving solutions for the donor. Charitable recipients distribute the donated product to the communities that they serve and can redirect funds back to their core missions.”

Our program also aligns well with Walmart’s zero waste initiative, which aims to divert 100% of its waste from landfills by 2025. The retailer already has a major partnership with Feeding America to distribute food donations.

Now, Walmart also has an efficient way to divert non-food goods from return centers while also empowering nonprofits in the communities where their associates live and work to do more.

Are you interested in joining our new Walmart Retail Donation Partnership program? Click here for more information and to sign up.

Not yet a Good360 nonprofit partner? Click here to register today!

Shari Rudolph
Shari Rudolph
shari@good360.org

Shari Rudolph is Chief Marketing Officer of Good360 and is an accomplished retail, digital commerce and media executive with a strong track record of building audience, revenue and brands. Shari’s previous experience includes management consulting as well as various executive and leadership roles at both start-ups and large media and retail e-commerce companies in Southern California, New York and Silicon Valley. She is also an adjunct professor teaching classes in marketing, advertising and entrepreneurial studies and she earned her MBA from The Anderson Graduate School of Management at UCLA.



 
// Added by SM - 2019-06-06 // End of SM edits